Founded in 1995, we’re an award-winning digital marketing agency, specializing in law firm SEO, content marketing for lawyers, paid search, conversion optimization, and social media.
Our founder and CEO, John McDougall, is a pioneer in the digital marketing industry. He’s a published author, podcast host, and public speaker, best known for Content Marketing and SEO for Law Firms, Web Marketing on All Cylinders, and speaking engagements at Harvard.
30 Years of Digital Marketing Success
- We created a 500-page mesothelioma law firm website that generated $15,000,000 in revenue.
- Our team created the second-best online-only bank in the US from scratch, winning three NEFMA awards, including Best in Show.
- We’ve built over 200+ websites since 1995, specializing in SEO and lead generation for law firms.
- Hundreds of clients have used McDougall Interactive to increase sales and lead generation, some achieving growth of over 100%.
- Google has flown us to their headquarters four times for our paid search expertise, but it’s our A/B and user experience testing that helps us turn our ads from an expense to a revenue center for law firms.
The Awards
We’re a small team of highly experienced, senior-level staff, working closely with a limited number of clients to ensure a personalized touch.
A Legal Marketing Agency You Can Trust
Our founder, John McDougall, speaks at places such as Harvard Business School and is on the Digital Marketing Advisory Committee for the Master’s Program at Brandeis University.- North Shore Community College has been using John’s book for several years as a digital marketing textbook. They recently hired John to advise on the social media curriculum that was covered in media outlets like The Seattle Times.
- We are a HubSpot Partner, and they wrote a chapter in our first book.
- We are Google AdWords and Analytics certified.
- We are Conversion Optimization Certified by industry leader Market Motive.
- Our writing and thought leadership have been featured on sites like Forbes, Entrepreneur, The Huffington Post, HubSpot, eContent Magazine, Wordtracker University, Duct Tape Marketing, National Law Review, and more.
Certifications and Affiliations
Google Adwords Certified Partner
Hubspot Certified Partner
Market Motive Certified Partner
We’re on a mission to make your law firm a consistent source of lead generation and revenue.
We are obsessed with how the legal marketing landscape is constantly changing, and we know how hard it can be to keep up when you have a full workload. Our mission is to make your legal marketing process easier, using systems that are repeatable, actionable and proven for success.
Our values, beliefs and quirks:
- We give our clients the advice we would give our own family members.
- Being a large agency is not nearly as good as being a focused agency that drives real results.
- Fishing, sailing, and salt air just might help generate new ideas, which is why our agency has a bit of an ocean view.
Our Journey from The Madmen Generation to Digital Marketing for Lawyers
John McDougall’s father owned the sixth-largest ad agency in New England, so advertising is in his blood. In 1995, John switched from media planning to digital marketing and never looked back. He took his first class on search engine optimization in 1996, which makes him among the earliest adopters of SEO.
John founded multiple successful agencies, working with major brands like Philips Medical, MIT, and Arrow Electronics. But over time, we saw the greatest impact came from helping law firms.
Our rebrand from McDougall Interactive to McDougall Interactive and consolidation to prioritize legal marketing reflects our ability to adapt and thrive over 30 years. This is the same future-proof approach that we take when partnering with new clients. You’re not getting outdated tactics from a decade ago — you’re getting the modern strategies to ensure your practice succeeds.
Today, we continue to offer proven services like SEO, PPC, and content marketing for lawyers, while also pioneering new ways to stand out from the crowd, including podcast marketing and AI search optimization.
Then and Now
This screenshot of the 1996 version of our ad agency website shows how far we have come.
Our History with Other Industries
Our primary industry is now Legal Marketing, but we’ve historically had additional focuses on Bank Marketing and College Marketing.
Here are just some of the many clients we have worked with over three decades.
We’re an Elite Google Partner
In 2012, 2013, 2014 and 2015, we were honored to be invited to Google headquarters – all expenses paid. Only 110 other agencies in the USA got this honor each year — and likely only a handful got it four years in a row.
John McDougall, our founder, couldn’t resist trying out the Google bikes to see if it would somehow help our search ranks!
And here is John and Bob Rustici taking the obligatory pic in front of the Google logo.
How to Work with McDougall Interactive
- Give John McDougall a call at 978-750-8000. We’d love to hear what keeps you up at night and help solve your marketing problems.
- Get a FREE website strategy session. Just fill out this form and give us a few details.
- If you’d like to learn legal marketing for free, check out our blogs and resources.
Google Adwords
Certified Partner
IAC Award
Winner
Market Motive
Certified Partner
HubSpot
Certified Partner
