Law Firm Social Media Marketing

McDougall Interactive specializes in social media marketing for law firms and attorneys. We’ll help your practice keep pace with the latest social trends while reaching the right prospects at the perfect time.

Since the early days of MySpace, we learned a lot about what really works and where you can spend too much energy with little results.

Creating accounts on sites like Facebook, LinkedIn, Twitter, and other social media networks only benefits your business when each account is active.

No recent update is a red flag for prospects, and Google also notices if you have lack of activity or a positive surge in engagement.

Here are some benefits of our strategic approach.

Our “All Cylinders” Benefits of Social Media Marketing For Law Firms

Build and protect your firm and reputation
Help promote legal content to get links and shares
Enhance your existing law firm SEO and content development strategy
Let journalists know you are an expert they should quote and interview
Help formalize answering questions and concerns from clients and prospects
Offer a place to share experiences with your business
Increase overall customer engagement

What our law firm digital marketing agency can do for you

We build custom social media marketing roadmaps for law firms with measurable results. Our content team makes stunning content that is equally great for search and social. We optimize your social channels and promote your content using a well thought out editorial calendar.

Social Media Marketing Services to Reach More Clients

Social media strategy and consulting
Competitor analysis and ongoing comparison monitoring
Content creation
Paid social media advertising
Influencer engagement
Measurement and monitoring or results and ROI
Social listening set up

These services are usually done with your team directly involved.

Community management training
Crisis management training

Social Media Marketing Strategy

Our social media content audits include social media competitive analysis with other local law firms. This includes “popular content” auditing that shows what content gets the most shares and links for competing practices.

We then create a social media editorial calendar for channels such as Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest.

Community Management

In most cases, after building a solid strategy, our team dovetails with your in-house community managers to engage your social media communities. We do the editorial planning and content sharing for the bulk of the activity, while your team ads to the mix by jumping in with live customer interaction.

Social Media Paid Ads

Social media ad buying that uses careful audience targeting and real-time optimization can be extremely effective when paired with organic social.

Social Media Content

From long-form blog thought leadership to podcasts and YouTube videos, our team has been creating website content that converts since the 1990s.

Influencer Marketing

Reviews from others are powerful. We can help identify key influencers who can rave about your services. We also select a small number of influencers and journalists for co-creating content.

Social Listening

We track share of voice and brand mentions with social listening and provide insights from real conversations. Our insights help inform brand decisions.

Crisis Management

We can provide strategic guidance to handle a surge in complaints or bad reviews, and we can quickly activate an experienced team to help you get through it all.

Social Media Marketing Analytics and Reporting

Do you know if Facebook or YouTube drives more traffic to your website or revenue? Monitoring and measuring the effects of a social media marketing campaign is about quantitative data, not guesswork.

Using monitoring tools such as Hootsuite, SEMrush, Google Analytics — and with some clients HubSpot — McDougall Interactive can provide information about:

Revenue
Audience growth: unique and repeat
Conversion rates from social media
Blog conversions
Engagement rate
Inbound links / referral traffic to your website from social, broken out by channel
Email sign ups

Highlights and trends

YouTube – The most popular network and often considered the second largest search engine after Google with its various other search options. With 80% of web content predicted to be video in the coming years, get on the “video SEO” train before others out-do you.
LinkedIn – Position yourself as a thought leader with publishing, and use LinkedIn Sales Navigator for social selling.
Facebook – With over 2 billion users, Facebook is a prerequisite for most, and we can run your Facebook ads that take it to another level. We can also run Facebook contests if you are willing to give away a real prize. A big prize helps get a big pile of leads.
Twitter – Journalists love Twitter and if you are not here, you may turn them off or they may never find you.
Instagram – Since it first debuted back in 2010, Instagram’s popularity has been growing steadily. It is now considered the best social media platform for customer engagement.

What you should do now

Contact us today at 978-750-8000 for a FREE strategy session and to discuss how our social media marketing services can help you.

Our Social & PR Services

Social | PR | Social Ads | Social Selling ABM

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