Podcast Marketing Services For Law Firms
Build authority for your practice by sharing legal expertise in a way that’s easy to understand and find online.
We interview you and/or your clients with a series of questions around a particular legal topic that we want to rank well in Google. Then, the content is published in a blog post with a transcript of the podcast.
You sound like a pro, prospects can listen to you, and Google will crawl all of the keywords from the in-depth content.
Benefits of podcast marketing for lawyers
- Content taken straight from your voice is the most direct way to impart your advanced expertise on your topic.
- Transcripts of podcasts are amazing for search rankings because they are naturally full of related keywords and cover topics more completely. If you want to rank well when someone uses voice search for legal advice, this type of FAQ content is really helpful.
- Podcasting gets you on audio sites like Spotify, Apple Podcasts, and it’s amazing to share on social media.
- Podcasting is trending upwards because people can listen while they are in the car or doing a workout.
Here is how easy it is
We pick three to five questions for a typical short 10 to 20-minute podcast. We use keyword research to pick the topic and the questions and hash it out until it feels complete.
- You dial in on Zoom or over the phone, if you can’t come to our office to do the interview.
- John Maher, our audio and video expert, queues up the music and introduces you by saying something like:
“Hi, I am John Maher and I’m here today with Susie Smith of Smith & Smith PLLC, and today were talking about how to prove pain and suffering in a court case. Welcome Susie.”
“Glad to be here with you today, John.”
“So Susie, what exactly is pain and suffering from a legal perspective?”
And then Susie shares her thoughts on a few questions. After an engaging conversation that she would normally have one-on-one with a customer, we wrap up. But instead of limiting all of that effort of speaking to one person, it is now opened up to the world.
The conversation is extremely natural and almost 100% of our customers have an ‘aha’ moment after doing a podcast and realize it’s actually fun and easy. We do not write out scripts for these and that makes them flow more naturally. You can make bullet points for yourself to make sure you know what you want to say in response to each question.
Video is honestly harder but not terribly so, which you can read about on our video marketing page.
Here’s an example of a very small business client of ours where podcasting and videos are the only content he does for his blog.
The Rug Gallery loves podcasting and videos
We put a call to action on the homepage of the Rug Gallery site, which takes users directly to a “tag” page with all of the posts tagged as “podcasts”
(https://www.ruggallerycincy.com/blogs/news/tagged/podcasts)
Here’s an example of a podcast in a blog post.
Here is what the URL looks like:
https://www.ruggallerycincy.com/blogs/news/how-to-determine-the-condition-of-a-handmade-rug
We are now moving to making even shorter URLs as Google prefers that and it’s easier for customers to read in the search results pages.
The iTunes podcast page has 55 podcasts: https://itunes.apple.com/us/podcast/the-rug-gallery/id1040966829?mt=2
Pretty powerful, right?
The good news is that all you need to do is show up and talk just like you do with your customers. We handle the rest and turn it into actual leads that you can turn into sales.
You can also turn the content into Ebooks and become an author almost overnight!
Here is an example of how we made a call to action for an Ebook generated solely from the cleaned-up transcripts of the podcast conversations.
Is it perfect prose?
It reads remarkably well, in most cases, because many good writers have a conversational tone and it gets done instead of being forever on a ‘to do’ list.
How are the results?
Sam runs a small business and is not on one of our comprehensive programs, but even consistently doing quality podcasts and videos has given him a boost of over 1,800 keywords driving traffic.
We drove a 15,433% increase in ranking key phrases mostly from podcasting!
We have done this on projects where we ended up winning significant awards, like “Best of Show” of all of New England Financial Marketing for creating the second-best online only bank in the country.
So, this works for small businesses and large ones as well.
What you should do now
Contact us today at 978-750-8000 for a FREE strategy session to see if podcasting might be a good addition to your content marketing strategy.
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