Turn Leads Into Paying Clients With Marketing Automation
Do you feel like it’s impossible to follow up with every lead who submits a form on your law firm’s website?
Marketing automation just might be what you need to follow up fast and frequently.
Lots of law firms run email marketing campaigns. But the best firms know how to send automated emails at the perfect time, nurturing prospects from the top of the funnel, through the middle of the funnel and ultimately to the bottom when they become paying clients.
Marketing Automation Workflow Example For Law Firms:
If customer downloads an Ebook and hits a specific thank you page send them the following:
- Immediate: Thank you for downloading our Ebook
- Day 4: Here’s a blog post you might like related to what you downloaded.
- Day 7: Check out this case study of a client we helped.
- Day 11: Ready to schedule a free consultation?
You can also set up marketing automation workflows from different types of activities customers do on your website or if they fill out your consultation form, etc.
A tool like HubSpot can help you by giving you a complete set of information about your customers with advanced marketing automation options. Tools like iContact Pro and Mailchimp Pro are significantly less expensive and can give you the essentials, if you just want marketing automation.
Example of an Automation Workflow from iContact
What you should do now
Contact us today at 978-750-8000 if you would like to discuss our marketing automation services and training.
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