- Claim and optimize your law firm’s Google Business Profile.
- Get more reviews for your practice on Google, Yelp, and legal-specific review platforms.
- Ensure your law firm is listed in only high-quality legal directories.
- Make sure your firm’s name, address, and phone number (NAP) are consistent across the web.
- Optimize your legal site for local keywords, including city and state.
- Build trust and authority on your legal site with quality backlinks, including local links from sites like the Chamber of Commerce in your area.
- Interact with people and engage them by answering legal questions on your site your Google Business Profile.
Traditional law firm SEO factors, like blogging and having a fast-loading website, are also going to play a part in why Google will list your practice when people search for local legal help.
It’s crucial to have a law firm marketing agency that understands how local search engine optimization fits in with your content marketing, social media, and other digital strategies.