We’re passionate about constant innovation in SEO and content marketing.
John McDougall took one of the first online SEO training classes in 1995/96 and fell in love. Since then, McDougall Interactive has helped hundreds of companies understand and improve their SEO strategy and ROI.
We are able to react quickly to Google algorithm changes because we are running countless experiments, optimizing hundreds of pages/posts, creating dozens of videos/podcasts, and analyzing data every month. We’d like to share that research and knowledge with you.
Search Engine Optimization Thought Leaders
We welcome you to explore our SEO resources below.
- Digital marketing college textbook (IPPY National Gold award 2014) with a heavy emphasis on advanced SEO
- E-books on search engine optimization
- SEO training DVD
- New York Timesfeatured Search and Social Seminars
- New content marketing and SEO book on the way in 2018
We’ve been focused like a laser beam on digital marketing and content-based SEO for over 22 years. Traditional advertising agencies and web design companies who all say they do SEO and content marketing, simply can’t compete with that.
Consistent Search Ranking Success
We’ve ranked companies #1 for such things as “hearing aids”, “saxophones”, “art colleges” and “credit unions Massachusetts” and have even instigated the sale of companies because of our search engine success.
One of our former clients, Rock Bottom Golf (a top 500 e-tailer), sent us an email when we got them ranked number three in Google for “golf clubs”, saying that they thought their shopping cart might break because of the activity!
“Sales attributed to search engine optimization grew 100%” is what they said publicly in the press that followed on Internet Retailer way back in 2009, and it was actually a complete game changer for them.
We got another client ranked #6 in Google for “mesothelioma law firm”, which is literally the most difficult industry to rank well in where clicks from Google paid ads can be over $600 each.
We not only wrote more than 500 pages of website and blog content that was held to high legal compliance standards, but we actually published a book for them to distinguish them as thought leaders. That company made over $15,000,000 from our services.
With 1.2 trillion searches a year on Google and more than 3.5 billion searches a day, search engine rankings has gone from a cottage industry to being more popular than television advertising.
That means you can’t hire a cheap search engine optimization firm that will take shortcuts and potentially hurt your rankings status!
Google is looking for thought leaders to be in the top 5 results that get 67% of clicks and we can help you be one of them, through outstanding content.
Check out what Google says with regard to being an authority
“We are doing a doing a better job of detecting when someone is sort of an authority in a specific space… And trying to makes sure that those rank a little more highly…”
Also very interesting, is the Google patent on determining topic authority:
Why our SEO services are powerful
- Content and building authority is at the heart of our SEO strategies
- In-house recording studio for podcasting and radio shows
- YouTube optimization and video SEO strategies
- Senior-level writers on staff and an army of subcontractors that know your industry
- Link bait and high-quality public relations services to generate consistent high-quality links
- Conversion optimization experts that turn your website traffic and SEO into leads
- E-book and book marketing experts that repurpose SEO content into calls to action and landing pages
- Elite Google Partner for paid search, which allows us to integrate your paid search conversion data
- Advanced local SEO and mobile search strategies
- Google Panda, Penguin, and Hummingbird experts that can help you recover from penalties and take advantage of opportunities
Don’t let this type of Google penalty happen to you from outdated SEO tactics:
Our SEO services include:
Topic Cluster Strategy
And here are the top 7 “SEO” areas we focus on.
- User Signals
- User Experience
- Social Signals
Website Optimization and Architecture
By performing a critical analysis of your website and researching your competitors, we’ll help get you the top search engine listings that put you in front of your customers.
Google is heavily focused on mobile, and if your website doesn’t load fast and perform well from a site architecture and usability perspective, your search results will suffer.
Whether you have an existing site with thousands of pages, a complex multi-domain strategy, or are looking to build a site with a content- and keyword-driven site architecture, our multifaceted background allows us to optimize or design and develop with SEO superiority.
Link Building Services
Did you know that having external links to your website still helps your search engine ranking?
Google says that links, content and Rankbrain are the primary ranking signals, so do not let anyone tell you links are dead (at least not yet).
Our expert white hat and content-based link building team will analyze what content is creating the most links to your competitors and come up with a content asset strategy. By having quality content such as link bait articles, we can then reach out to companies on your behalf to get legitimate backlinks from high-quality sources.
This process is very similar to traditional public relations. Even a couple of great links a month can help you significantly, whereas even two or three low-quality backlinks can be enough to penalize you. We also offer partial and full public relations programs to get you featured in high-quality media sites.
Key Phrase Analysis and Topical Authority Research
McDougall Interactive’s SEO specialists can help you get your site ranking in the top 10 by utilizing important key phrases – a vital component of search engine marketing but now more importantly we use topical authority research.
Google’s recent Hummingbird algorithm update now does a better job analyzing natural search queries, such as those that people make when asking questions on their mobile phones via voice recognition.
Given that Google has publicly stated many of their daily searches are new and won’t show up in keyword research, you also need to be adding lots of fresh content that is not just robotically focused on a few main phrases known as “head terms.”
There is a lot of money to be made and quick success to be gained from long tail and natural search terms. That’s why we do lots of podcast and video interviews to generate Hummingbird-friendly content. This content also increases time on site, # of pages visited and decreases your bounce rate.
And we can tell you from experience that you are not likely going to rank for the big money head terms without quality long tail content from additional pages and posts that support your pillar pages.
SEO in your marketing mix
Organic search drives up to 64% of website traffic according to Conductor. And most searchers click on organic results as opposed to clicking on paid ads, so paying for Google ads is not enough.
One clear takeaway from the Jumpshot/Moz research below is that the click through rate of organic results is nearly 20x the CTR of paid results.
So, a strategy that combines SEO and PPC is critical if you want to dominate.
An atmosphere of collaboration
The mainstay of our client work is one-on-one discussion and education, so we are partners working strategically together.
Contact us for a free consultation and an in-depth proposal today.