SEO For Law Firms and Lawyers
Legal SEO used to be almost too easy, but now it takes specialized persistence and true creativity to outrank competitors in competitive legal markets.
Work with us and if after six weeks you want to take the strategy, competitor analysis and editorial calendar to use as a roadmap to do the execution yourself, we will support you.
With month-to-month contract options that begin with a documented system of actionable research and planning, we have removed the risk in getting started with legal SEO.
76% of the legal SEO campaigns fail because of a lack of a comprehensive plan that gets you in the top five results.
How McDougall Interactive ensures your law firm SEO plan actually works
With paid search skyrocketing for all legal keywords, it’s more important than ever before to get a steady stream of organic leads.
Strategy, research and planning
- First we look at your firm’s goals and challenges to see if we can really help you.
- Then we run a technical SEO audit, so website errors don’t hurt your practice.
- Complete a deep competitor analysis, so you see exactly what causes the top pages to rank for your best keywords.
- Conduct a content audit and make sure content is structured in topic clusters to build topical authority.
- Create a digital marketing plan, including a content calendar and multi-channel presence for your law firm.
Optimizing, creating and promoting legal marketing content
- Use persuasive writing for both website pages, blog posts, and resources.
- Optimize your law firm’s pages with existing keywords and new related keywords.
- Promote your content to get links and social shares.
- Make lots of awesome legal marketing content — like podcasts, videos, Ebooks, printed books, infographics, link bait, press releases, case studies, and more.
Actionable tracking and reporting
- Track results in terms of leads, conversions, and revenue.
- Use monthly reports in an actionable way to make your legal website win.
- Many of our SEO deliverables are going to help live on your legal site for years to come.
Our book, Content Marketing and SEO for Law Firms help show just how organized and effective our legal marketing system is.
It’s time to end your SEO problems and grow your legal practice
Law firm SEO services can drive a large percentage of your leads and eventually reduce your need for a large paid ad budget. Having an authoritative site with lots of SEO-optimized content will also make your PPC leads more engaged.
From a comprehensive technical SEO audit to a legal keyword analysis and on-page optimization, our SEO Services work together to drive more qualified organic traffic to your law firm website.
Our modern law firm SEO services include:
- Branding
- Technical SEO
- On Page Optimization
- Content Marketing
- Link Building
- Social Media Marketing
- User Experience Optimization
- User Signal Optimization
If you are not doing all these and you are wondering why your SEO is failing, you just may have found your answer.
We have been doing law firm SEO since 1995, when our founder John McDougall took an SEO class while working at his father’s ad agency. He was then inspired to take search optimization to the next level — focusing specifically on law firms.
Here’s how we’ve successfully made SEO work for our clients:
- Generated over $15 million in revenue for a mesothelioma law firm by creating a 500-page website and blog, while simultaneously using podcasts, videos, and ebooks to drive leads.
- Created an online-only bank that won “Best of Show” at the New England Financial Marketing Awards, using a content marketing campaign that positioned our client as experts in their field.
- Helped a law firm eliminate a significant amount of duplicate content that was written by a large law firm marketing company to get out of the Google abyss and generate millions of dollars in dog bite law and personal injury law leads.
- Helped a client get acquired by a larger competitor just to keep them out of the top search positions.
- Helped a client overcome a harsh Google Penguin link penalty, all while generating new, valuable links through well-written articles and infographics, resulting in over 300 leads per month.
What you should do now to end your SEO problems and grow your law firm
Contact John McDougall at 978-750-8000 and if you like, he will give you an initial FREE strategy session.
We’ll analyze your law firm’s website to see if we’re a good fit to work together.
Our advanced services are led by John, and we take a limited number of clients because we are not trying to be the Walmart of legal SEO.
Why wait? Contact us now.
If you are a smaller practice and or just want a drive-by menu of our “greatest hits” boiled down into bite size chunks of digital goodness, click here.
Or download our guides and start learning the right way to do modern SEO and avoid costly mistakes.
Search Engine Optimization FAQs and Insights
We welcome you to explore our SEO resources below.
- Digital marketing college textbook (IPPY National Gold award 2014) with a heavy emphasis on advanced SEO
- New content marketing and SEO book on the way in 2020
- Ebooks on search engine optimization
- New York Times featured Search and Social Seminars
SEO FAQs
What percent of traffic does SEO drive to most sites?
Organic search drives up to 64% of website traffic, according to Conductor. Most searchers click on organic results as opposed to clicking on paid ads, so paying for Google ads is not enough.
Can I just do PPC and not SEO?
One clear takeaway from the Jumpshot/Moz research below is that the click-through rate of organic results is nearly 20 times the CTR of paid results.
So, a strategy that combines SEO and PPC is critical if you want to dominate.
Is social media better than SEO?
SEO drives most of the traffic to websites, so if that is your goal, SEO is better. Social media is amazing to promote content for SEO, and increase engagement and brand signals, so they are deeply connected and it should not be one or the other.
How important is it to be in the Top Ten in Google?
Not very. Well, at least not compared to top 5 where 67% of the clicks are! 6-10 get about 3% more, so top 5 is where most of the Google love is happening.
Are links still important?
Yes, Google fairly recently said that links, content, and Rankbrain (their artificial intelligence algorithm) are the 3 main ranking elements.
What is Google Penguin?
It is the algorithm Google uses to judge if you have good or bad links. It was released in April of 2012 and can still kick your site’s ass.
Don’t let this type of Google penalty happen to you from outdated SEO tactics like crappy links:
How long does my content need to be to rank well in Google?
Numerous studies show that 1,600 to 1,800 or more words consistently outrank shorter, less in-depth content if the quality is equal.
How often do I need to post content?
Once, if you make the most incredible article known to man, but usually at least once a week if it’s half decent. Sometimes publishing over-the-top content trumps multiple weekly blog posts. Doing both is how the sites that get millions of visitors do it.
What happens if I stop adding content and doing SEO?
A rare species of colorful tree frog in the Amazon goes extinct forever. Well, in reality, you just stop getting leads and go out of business; having not realized that fresh content and SEO were holding up your company.
How much does SEO cost?
A lot less than not doing it. $1,000 per month for SEO is usually not enough to achieve top five results. Full content marketing, not just basic SEO, is how you get top five. $3,000 per month is getting you in the game and most larger agencies start at approximately $7,500 per month. Those who do full link building / PR / social / content marketing with SEO have a preference for $10-20k, or more, a month.
Check out our prices here.
Can we do SEO in-house or on our own?
Yes. If you are willing to learn at least 11 distinct job functions — from designer and developer to writer and chaser of search and social algorithms — that can take years each to perfect.
Our Search Services
SEO | Tech SEO | On Page SEO | Keyphrase & Topic Research | Branding for SEO | UX & User Signals | Local SEO | Link Building | Bad Link Removal | Paid Search
Google Adwords
Certified Partner
IAC Award
Winner
Market Motive
Certified Partner
HubSpot
Certified Partner
