Advanced Legal Keyword Research Services to Make Your Law Firm Stand Out
We help you own your target keywords related to your law firm’s practice specialties so you can outrank your competition.
Keyword research for law firms is constantly changing. You need to keep pace with new trends like voice search, mobile search, and even AI searches.
If you want your practice be found on the web, you need help managing your keyword phrase choices and placement in a way that aligns with modern search patterns.
Is your website only optimized for the high-value bottom of the funnel phrases like these?
“your practice specialty + your location” Or “Your practice areas and variations”
If so, you miss out when customers search using long tail key phrases, but also when they ask a question by speaking to a phone or voice assistant, like Amazon Alexa or Google Home.
Keyword Research for Law Firms
Attorney keyword research has evolved. In order to be fully optimized, you need to build topical authority through volumes of content on your most important practice areas.
We use a variety of tools to get the cold hard facts on not just the keywords but concepts you need to write about. That is, if you want to be top five in Google, where 67% of searches are.
Here is just one example of a topic research mindmap.
Search engines use crazy stuff like topic analysis and advanced keywords analysis — not just how many times your keyboard is on a page (keyword density).
If you want to really dig deep, check out the idea of TF-IDF and you will see just how sophisticated search engines have become at looking at your page in relation to the other pages on the web.
TF-IDF illustration from MOZ
And just for fun, here is the type of thing you might see on the whiteboards at Google, in regard to TF-IDF:
Now back to planet earth. On a more practical level, we also look at your site versus competitors to see what they rank for that you do not, and how they are doing for the top keywords by most expensive in Google ads.
How Keywords Improve Visibility For Law Firms
Choosing the right key phrases is vital when it comes to search engine visibility, and it can’t be done on instinct alone.
The wrong keyword phrases — those that don’t match up with what people are searching for or are overly competitive — will do nothing to help your site’s rank.
The team at McDougall Interactive spends hours researching the exact key phrases and topics that will increase our clients’ visibility using several of the best tools available.
We will break key phrases and content out by stages of the “client’s journey”. This means we will get you ranking when prospects are searching for information, looking for comparisons of the best options, and finally for when they are at the bottom of the funnel and are searching to hire a lawyer.
The Results of Key Phrase Analysis and Key Phrase Research
The lists of keywords and topics we create are used to assess what opportunities exist for generating traffic and to create a content development plan.
In the on-page adjustment phase, we make an exact map of the terms we will be targeting (phrases per page map).
In this document, we list the pages where the terms will go as well as a list of suggested file names, title and meta tags, code adjustments, and new page suggestions (made into a topic cluster map).
What to do next if you want help with key phrase and topic research
Fill out of FREE strategy session form or contact us now at 978-750-8000. We will get you up to speed quickly and do it right.
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