Content Marketing For Lawyers That Builds Trust With Clients
Prospects intuitively know that if law firm websites have lots of great content and media features, then the firm is reputable and trustworthy.
When fighting for top ranks in the SERPs, you can’t expect Google to treat you with the respect they give to sites with large volumes of content.
Even local, small legal practices now have to think like publishers if they want results from SEO and content marketing.
While you may not have the time or resources to add hundreds of pages of quality content to your website all at once, McDougall Interactive can put your law firm on a path that gives you consistent leads along the way.
Creating a Content Development Plan For Attorneys
We have helped hundreds of law firms solidify their content development strategies and radically improve ROI. And we’re proud to say that we take over for both small and much larger agencies, yet we consistently beat what our clients before working with us.
We start with these types of processes to make sure your content is aligns with your law firm’s goals and truly engages your audience. If you just want a blog post here or there, we are not likely a good fit.
- Advanced competitor analysis – Keywords, topics, top pages, links, and shares etc.
- Persona development – Who we are targeting and why
- Journey mapping – What actions do your prospects take along the path to becoming a client
- Content mapping for each stage of the marketing funnel – Awareness, consideration, decision
- Topic cluster mapping – This starts with a crawl of all your website URLs as well as comparing that in terms of topical authority to your competitors URLs
- Bounce rate and heat map analysis – To find where users are frustrated
- User testing – To watch as users compliment or bash your specific parts of your site
- User signal analysis – Looking at your page titles and the click through rate they are receiving, as revealed in Google Search Console
Types of Content We’ve Mastered For Law Firms:
- Landing page copy that often doubles your conversion rate
- Product and services pages that are carefully SEO optimized
- Blog posts that are written by people who know your industry
- Guest blog posts, so you reach a larger audience
- Videos and YouTube SEO optimization
- Podcasts for getting your voice as an expert in the mix
- Ebooks with marketing automation workflows
- Email marketing copy that is split tested and effective
- Link bait to lure people to add links to your most amazing content
- Resource and FAQ pages for voice search optimization
- Image galleries for image SEO and social media optimization
- Infographics to make complex concepts easy to visualize and that attract links
- Webinars and powerpoint presentations as a sales tool
- Interactive Content like quizzes that increase engagement
- Press releases and PR pitches to get you more media features
- Google ad copy – PPC ads that are A/B tested
- Social media ad copy targeting exactly the right audience
Persuasive Writing is at the Heart of Making Your Website Win
Website and content optimization involves so much more than blogging or adding keywords to existing site copy.
We can help you make your site a comprehensive resource that confirms your expertise and triggers visitors to act.
What you should do now
Contact us today at 978-750-8000 for a FREE strategy session.
Our Content & Design Services
Content | Writing | Blogs | Book Writing | Ebooks | Infographics | Podcasting | Social Graphics | Video | Email
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