Here are some additional miscellaneous internet marketing tools, ranging from sales databases and affiliate marketing tools, to URL shorteners and organizational tools.
Salesforce.com – Best known for its customer relationship management (CRM) software. You can manage your sales contacts and keep detailed information about their likes and interactions with your company. It is extremely powerful when integrated with your website through contact forms and/or through HubSpot.
AdSense – Google AdSense allows publishers to place ads on their websites and share in the profits with Google.
AdWords – Google AdWords is an advertising program that uses text ads and display ads where the advertisers only pay when an ad actually gets clicked and sends someone to your website.
Affiliate Marketing Tools – Affiliate marketing allows merchants to expand their reach by paying a commission to publishers (such as blogs) willing to place advertisements on their website that link to a merchant. Get thousands of people linking (with nofollow links) to you and get great visibility that only has a cost if you make money!
Bitly.com – Offers URL shortening/redirection service with real-time link tracking. Essential for Twitter, etc.
Basecamp – Project management software used by millions of companies to increase productivity and collaboration. It is also a great way to make sure all your marketing information gets backed up off your team’s computers.
Qualaroo – Consider offering a one- to three-question survey on your site (using Qualaroo) to see what customers are feeling and to get feedback. This type of market research for pennies on the dollar is well worth trying.
WiseStamp.com: Put your blog URL in your email signature.
Evernote – Simple note-taking software to keep you organized. Works well with paper scanners to get all your piles of loose papers into a searchable database.
DoneDone – Very simple and highly effective for tracking projects.
Balsamiq – Great for mocking up ideas/wire framing and highly intuitive for non-developers or non-designers. Lots of cool drag-and-drop elements.
“Google Operators”: Try using site:yoursite.com as a search in Google, which will show only pages Google has indexed for your site.
Basic operators are here: google.com/help/operators.html.
Advanced operators are here googleguide.com/advanced_operators.html.
VeCapture – Captures abandoned online transactions and registrations. Shopping cart abandonment software isn’t for everyone, but it does work. Our friends at VeInteractive are one of the clear leaders in this space and work on a commission-only basis. You only pay them a percentage when a customer you otherwise would have lost comes back and buys. If you have very little traffic, it likely won’t give you a big boost.
Sitemap and page URL/title generator – auditmypc.com/free-sitemap-generator.asp
Whois.net – Allows you to check a website’s age.
ADA compliance check (The Americans with Disabilities Act) – Making a site work well for the visually impaired also helps it for SEO because robots and spiders don’t “see” but crawl through links and tags.
Pingdom – Lets you conduct a site speed test, and monitor website uptime and downtime.
W3 Total Cache – Makes your WordPress site load faster.
Xenu Link Sleuth broken link tool – Under “File | Check URL…” enter the URL of the link list/resources page. Also, add the first part of the URL (just through the root domain) to the “Do not check any URLs beginning with this” box, to eliminate internal links. Look for links that come back with a status of “not found” (a 404 error).
The “Wayback Machine” – An Internet archive that has a huge record of websites and their multiple versions dating back to the early 1990s.
Google Alerts – Set up Google Alerts for name, company name, and topics of interest to you. This is invaluable for finding bloggers that have linked to your posts, so you can go to their blogs and thank them in the comments.
Camtasia – Allows you to make screencasts of your products, demonstrations, etc.