Home Improvement Marketing By The Team That Helped an HVAC Founder Sell His Company for More
We’ve helped home improvement and home services companies — from HVAC to solar to roofing — generate millions in pipeline through organic SEO, talk marketing, and conversion-optimized websites. One of our HVAC clients went on the record saying he sold his company for more money because of our marketing. We can do the same caliber of work for you.
Schedule your free website strategy session. John McDougall will review your current paid/organic mix, your competitive SEO position, and a clear path to double or triple your qualified leads. (Others charge up to $500 for this.)
The Painful Pattern We See Across Home Improvement
Most home services companies we meet tell us the same story:
- They’re spending $10,000–$50,000 a month on Google Ads and LSAs, and conversion is getting worse, not better.
- They’re nearly invisible organically — and now nearly invisible inside ChatGPT, Perplexity, and Google AI Overviews where more and more homeowners are starting their research.
- Their site has a blog that hasn’t been updated in a year, a handful of “city pages” from an old SEO playbook, and zero localized case studies that prove they’ve actually done the work.
- Their sales reps are walking into homes cold — quoting against three other contractors, with the homeowner barely educated about what they actually need.
If any of that sounds familiar, you’re in the right place.
How We Help Home Improvement Companies Grow
- We build organic search dominance. Real keyword rankings on Google plus citations and visibility inside AI search engines.
- We replace lazy “city pages” with deep, valuable content. Topic clusters, technical pages, real case studies, and owner-led video and podcast content that ranks and converts.
- We turn your field data into proof. Your technicians and installers gather amazing raw material every day. We turn it into 100+ localized case studies that close deals.
- We optimize the funnel. Site speed, conversion design, call tracking, form analytics, and CRO so the leads you already have convert at a higher rate.
- We integrate paid and organic. So you can throttle Google Ads up in your slow season and down in your busy one — instead of buying expensive clicks year-round.
- We protect referrals. When a referred homeowner Googles your name, they see authority, content, reviews, and clarity. Not a brochure site from 2018.
Industries We’ve Served in Home Services
- HVAC — see our flagship HVAC Marketing sub-page for the full NETR, Inc. and New England Heat Pump Company story.
- Solar — content, SEO, and lead-gen for solar installers competing against well-funded national brands.
- Roofing — local roofing companies generating consistent inbound leads through SEO and review-driven trust.
- Home Improvement and Remodeling — long relationships with companies including United Home Experts and AA Services, plus a broader portfolio of contractors, exterior companies, and home services firms.
- Adjacent home services — siding, windows, decks, painting, and full-service remodelers.
If you’re a home services owner with a strong service, a solid install team, and a willingness to be the face of your brand for 1–2 hours a month, we have a system that compounds.
Featured Results
Flagship HVAC Case Study — NETR, Inc.
15,000+ ranking keywords. Roughly $150,000/month in free organic traffic value. Only ~$5,000/month on Google Ads in off-peak months. 230+ localized case studies written from technician field data. 11.4x potential ROAS and 4.2x closed-revenue ROAS in a single February reporting period on $45K in spend.
The founder, Mike Cappuccio, went on the record stating he was able to sell his company for more money because of our marketing.
Hear Mike Cappuccio, Founder, N.E.T.R., Inc. share what we did
The Approach That Built All of This: Talk Marketing
The single highest-leverage thing a home improvement owner can do is sit down with us for one hour a month and talk about their work — their installs, their customer stories, their technical opinions, their best jobs.
From that hour, we produce:
- Long-form, ranking blog posts
- A YouTube video (one of our HVAC client’s videos has 456,000+ views — it’s literally just a remote control on a desk being explained)
- A localized case study from a real job
- Social distribution
- Schema, internal links, topic clusters, and AI-search-friendly structure
It’s not theory. It’s how we built one HVAC company’s traffic to $150,000/month in free Google value. It’s how we’ll build yours.
Home Improvement Marketing Tactics We Use the Most
- SEO and technical competitor analysis
- Talk marketing (owner-led podcasting and video)
- Localized case study creation from field data
- Topic clusters around premium services and high-ticket installs
- AI search visibility (ChatGPT, Perplexity, Google AI Overviews, Gemini)
- Google Ads, LSAs, and Google Local Services optimization
- Conversion rate optimization on quote forms and call tracking
- Review and reputation management
- Branding, web design, and WordPress development
- Email and marketing automation
- Online PR and digital authority building
Why Most Agencies Can’t Get You These Results
Most home services marketing agencies sell a “growth package” that’s really a bundle of disconnected services — a little Google Ads management, a little blog content, a little SEO sprinkled on top. There’s no founder involvement, no proprietary content, no field-level proof, and no topic depth. So the campaigns plateau, the cost-per-lead climbs, and the leads themselves get worse — water heaters and tune-ups instead of full system installs.
We sell the opposite: a deep partnership with the owner that produces authentic content competitors literally can’t copy. Our best clients aren’t just better-ranked — they’re better-known, better-trusted, and able to charge more for premium work.
What You Should Do Now
If your paid ads are getting more expensive and your organic and AI presence are nearly invisible, you’re paying twice.
Book a FREE website strategy session or call us at 978-750-8000. We’ll show you exactly where you stand against your top three local competitors and what it would take to own your category.
If your business is specifically HVAC, start with our HVAC Marketing flagship page — that’s where this story really gets interesting.
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Market Motive
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HubSpot
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