In the News

PRNewswire / ProfNet – 2015


Featured in Times Square, NYC

#ConnectChat Recap: The Importance of Blogging for Thought Leadership





Busting The Top 5 Online Marketing Myths


The Huffington Post

9-Step Authority Marketing Roadmap

We are very honored to have received the following unsolicited testimonial from The Huffington Post:

“Very well done graphic by your guy Leo, topnotch article from you!

Really excited for more:) Checked what you sent on another thread, wow – you are a super content machine!”

Jonha Revesencio, The Huffington Post



6 Small Business Marketing Problems You Can Fix by Building Authority



New York Times – November 2013nytlogo152x23

Aiming to Build Customer Loyalty in Hands-On Activities

In this New York Times article, John McDougall is quoted regarding how our seminar series helps promote thought leadership and augment our growing client roster.

Salem News – August 2013salem_logo

Local IT companies grapple with computer services tax

In this Salem News article, John McDougall discusses how the extension of the sales tax to certain computer software services meant a call to his accountant to see if it applied to his business.

Boston Globe, G Cover Story – January 2013logo-bg

Trying to ride viral videos to wider fame

In this Boston Globe G cover story, our own Jimmy Craig and Justin Parker are interviewed about their viral video “Cat-friend vs. Dog-friend,” which has over 14 million YouTube views.

Salem News – August 2011salem_logo

Enrollment on the rise: North Shore colleges welcoming more students than ever this year

Colleges across the North Shore are seeing an uptick in enrollment numbers this fall for reasons as varied as the institutions themselves. Read the article and check out the “Related Photos” to see how McDougall Interactive is using social media to help Montserrat College of Art. – June 2011logo-sm

Interactive Marketing Builds A Competitive Advantage

Interactive marketing is not just for the big companies. Small and medium sized businesses can utilize social networks such as Twitter, Facebook and LinkedIn along with web content and search strategies to move their marketing plans into the digital age. Join us for the newest Biz Advisor video blog, where Ziff Davis Enterprise’s V.P. of Editorial Content, Eric Lundquist, sits down with John McDougall, President of McDougall Interactive, for an in-depth discussion on interactive marketing.

North Shore Magazine – March 2011nshorelogo_full

Net Gains

Gloucester-based McDougall Interactive Marketing spearheaded the idea of Internet marketing and search engine optimization (SEO) after the dot-com boom in 1995. Headed by Internet marketing and advertising guru John McDougall, the company’s mission is to create and guide dynamic websites for clients looking to maximize their presence online.

Internet Retailer – September, 2009Internet_Retailer_logo

Taking on the big dogs

Rock Bottom, which operates on a Yahoo Store e-commerce platform, has worked with search engine optimization firm McDougal Interactive to build an online golf game that lets visitors compete against one another if they submit an e-mail address. The game features Rock Bottom’s cartoonish mascot, Scratch the Caveman, who also appears regularly in marketing and merchandising content. To score points, players click their mouse to make Scratch swing his club in time to hit a moving target.

Internet Retailer – January, 2009Internet_Retailer_logo

New approach to optimization helps Rock Bottom Golf tee up more sales

Rock Bottom Golf worked with McDougall Interactive, a design and interactive marketing company, to optimize its e-commerce site on Google. The result: a 100% increase in fourth quarter 2008 sales related to natural search.

Boston Herald – October 2005herald

Sax man gaga for Google hits

Sound of Money: Dominic Cucinottis’ Salem business climbed onto a Google Top 10 hit list. Cucinotti hired local search engine marketer John McDougall, of Gloucester-based McDougall Interactive, to get his music store some big band attention on Internet sites like Google and Yahoo! The result: type in the keyword “saxophones” next time you’re on Google and Cucinotti is fourth in line out of about 3,650,000 results.

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