McDougall Interactive's Link Building Essentials

Building link popularity is one of the most critical aspects of search engine marketing – incoming links account for about half of your rank – and yet link building is also one of the most-ignored components. What other SEO companies won't tell you is that quality, not just quantity, matters when Google and other search engines are assessing the overall importance of your website versus the sites of your competitors.

The McDougall link building strategy was developed after nearly two decades of research and psychological observation. Truth: If people online are talking about your content and sharing your content with their peers, they're also linking to your content on their social media profiles, blogs, and websites. When search engines see loads of links pointing to you, you prove demonstrable authority and importance and are granted more weight in applicable search engine results.

We can help you show Google and other search engines just how important you and your company are. McDougall Interactive's Link Building Essentials is a serious custom-built, ethical link building package that can include, where appropriate:

• Press release creation and submission
• Directory submissions
• Article creation and submission
• Paid links from authority and hub sites
• Content building and "link bait" to help generate natural links
• Updating existing links with varied anchor text
• Link monitoring and tracking
• Competitive link analysis
• Contextual link research and content writing
• Forum link building
• Social media promotion