These social media marketing tools help you to navigate the expansive world of social media by giving you the ability to post to multiple platforms, keep track of your social media across channels, and discover new opportunities for expanding your social media reach.
Radian6 – A social media monitoring, engaging, and sharing tool that is the industry leader. Starting at $600 per month per domain.
HootSuite – Lets you publish updates, track activity, and analyze results across multiple social networks including Twitter and Facebook. HootSuite also integrates with HubSpot. (HootSuite has a free version.)
Twellow – Twitter Yellow Pages.
TweetBeep – Keep track of your brand reputation by getting alerts through email when your brand is mentioned on Twitter.
Twitter Grader – A site that ranks your influence in the Twitter world based on an algorithm. You can see where you stand in your town, city, state, or country.
Tweet Adder – Helps you auto-manage your Twitter followers.
Twitterfall – It’s like an animated RSS reader, but with such nice additional features as location filtering and exclusions. I like Twitterfall as a way to keep up with the very latest in what people are saying about topics you’re following, as well as the simplicity of aggregating multiple topics. This monitors the entire Twittersphere, not just the people you follow. It’s a good way to impress upon reluctant executives the volume of conversation around a market or brand.
Listorious – Although Listorious has recently been trying to rebrand itself as an expertise locator, its core value is in its collection of Twitter lists curated by members. If you want to find lists of CIOs, or marketers, or people in the construction industry, Listorious is the place to start. I recommend newcomers to Twitter go here to quickly find lists of people to follow, which is the first step in building your own follower base.
Social Mention – Allows for comprehensive social media searching, and indexes blogs, tweets, and message board posts.