Free training + competitor analysis for law firms
Is Your Law Firm Being Overlooked in AI Search?
Learn how to strengthen your visibility in Google, ChatGPT, and other AI search tools—and discover where competitors may be getting ahead.
Presented by John McDougall, President of McDougall Interactive. SEO pioneer, author, and advisor to law firms.
Request your free competitor analysis
The training is free to watch right now. Add your details and we'll prepare a personalized analysis of your firm's search presence, plus a link to rewatch the training anytime.
No obligation. We never share your information.
How it works
Three steps, no obligation
Watch the free training
About 25 minutes on how Google and AI search tools evaluate law firms, and where the gaps usually are.
Receive your competitor analysis
We review your site against competitors in your practice areas and send a personalized report.
Book a strategy call if it makes sense
Optional. We walk through the findings together and outline practical next steps.
What you'll learn
Six things every firm should understand about search in 2026
Presented by John McDougall, President of McDougall Interactive. SEO pioneer, author, and advisor to law firms.
Why traditional SEO alone isn't enough
What law firms need to consider beyond blog posts, keywords, and backlinks.
Where competitors are getting ahead
How to uncover gaps in your content, visibility, and authority.
AI search and E-E-A-T
Why demonstrating experience, expertise, authority, and trust matters.
Talk Marketing for authority
How to turn your attorneys' expertise into useful video, podcast, and written content through natural conversations.
Topic clusters for your practice areas
How to build connected content around the matters and questions your ideal clients care about.
Turning more visitors into inquiries
Practical ways to improve conversions from the traffic you already have.
Included free
What's included in your free competitor analysis
Get a personalized look at your firm's search presence and opportunities.
Keyword Gap Analysis
Relevant searches where competitors rank ahead of you.
Top Pages Report
Competitor pages attracting search traffic—and what you can learn from them.
AI SEO & E-E-A-T Scorecard
Our assessment of your site's expertise, credibility, and opportunities for improvement.
Top Keyword Insights
Valuable keywords to consider for your practice areas.
McDougall Interactive has been an absolute game-changer for our law firm. John and his team have consistently exceeded our expectations with their SEO and marketing.
Leads are coming in so fast and at such a high volume that I had to hire more staff, and change our processes to keep up. The quality of leads has also improved drastically.
Trusted by law firms including
About John McDougall
Three decades in search, with a focus on law firms
- Working in SEO since 1996, after starting in media planning and website sales in 1995.
- Founder and president of McDougall Interactive.
- Author of four books, including Web Marketing on All Cylinders, Content Marketing & SEO for Law Firms, and AI SEO for Law Firms.
- Invited to Google headquarters four times for advanced PPC training.
- Speaker at the Legal Marketing Association and Harvard Business School, and contributor to National Law Review.
- Three decades of digital marketing experience, including work with litigation and specialty law firms.
Books by John McDougall
Common questions
Is the competitor analysis really free?
Yes. There is no cost and no obligation. We prepare it personally for firms that watch the training.
What do you need from me?
Your name, email, and website. If you know your main competitors, you can share them on the strategy call or by replying to our email.
How long until I receive it?
Typically within a few business days. We will email it to the address you provide.
Do I have to book a strategy call?
No. The call is optional. Many firms find it useful for turning the report into a plan, but the training and analysis are yours either way.
Find out where your firm stands in AI search.
Free training, free competitor analysis, and an optional strategy call.
