Complete Web Marketing Audit

Internet Marketing Strategy Report ($6,000)

The best way to build a bigger and better site is to start with knowing your current situation and developing an integrated strategy. McDougall Interactive Marketing will perform an Internet Marketing strategic analysis looking at the following key tactics:

  • User experience and conversion optimization audit $1,500
  • SEO Analysis $1,500
  • Backlink profile and competitive link assessment $500
  • Content strategy $500
  • Paid search audit $500
  • Social media competitive analysis $500
  • Analytics audit $500
  • ROI tracking and tools review $500

We will perform an analysis of your web marketing to determine an advanced strategy that will help you drive traffic as well as conversions. The report / activity will include:

Conference call / kick-off meeting

2 one hour consultations

User experience and Conversion Optimization

  • Conversion rate assessment – Requires analytics password
  • Call to action analysis
  • Site architecture / usability analysis – Includes 3 user testing videos of fifteen minutes each

SEO Analysis

  • Advanced keyword research
  • Advanced technical SEO analysis
  • SEO competition analysis – Size, links, age, traffic compared to competitors etc.
  • On page optimization analysis
  • Analytics report watermarking current activity
  • Ranking report watermarking current activity

Backlink profile assessment

  • Competitor link review – co-occuring and top linked to pages
  • Google Penguin analysis – analytics access required

Content Strategy

  • Competitive content analysis – Indexed site size, blog, and docs etc. against three competitors
  • Google Panda analysis – analytics access required, competitor content analysis
  • Google Hummingbird Analysis – e.g. Natural search friendly content such as FAQ’s and podcast/video transcripts

Paid Search Audit

  • Review of current campaign with recommendations
  • Paid search projections – login required if you have an existing account
  • Paid search competitive “spying” i.e Spyfu/Keyword Spy against three competitors
  • Landing page review

Social Media Analysis

  • Social media competitive analysis – “watermarking” of current use levels against five competitors

Analytics Audit

  • Determine who the key stakeholders are for eventual dashboard set up
  • Define analytics goals / KPI’s broken down by department
  • PowerPoint Presentation of key findings
    • Traffic and ROI sources
    • Pages visited
    • Bounce and exit rates
    • Mobile use
    • Social media activity
    • Etc.

Tracking systems (Phone/Form/Chat/Email) and tool recommendations

  • Advanced ROI tracking enhancement recommendations
    • Attribution tracking
    • Hubspot
    • Mongoose metrics for phone tracking
    • Live chat
    • ClickTale or Crazy Egg form analytics / funnels and thank you pages
    • Shopping Cart Abandonment (If applicable)
    • Tracking of email sign ups. Downloadable ebooks/whitepapers etc.

In person meeting to present our findings

An Internet Marketing proposal, if applicable, will also be presented.