Top Internet Marketing Books

These are some top marketing books that we recommend, from Dharmesh Shah of HubSpot to Bryan Eisenberg of MarketMotive. If you read all of them, you’ll be on your way to becoming an internet marketing ninja.

“Inbound” Marketing Books

Inbound Marketing: Get Found Using Google, Social Media, and Blogs
by Dharmesh Shah (New Rules Social Media Series)
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
by David Meerman Scott
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
by Lee Odden
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by David Meerman Scott and Brian Halligan
Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social Media
by Rebecca Lieb (Que Biz-Tech)
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
by C.C. Chapman (New Rules Social Media)
How to Write a Good Advertisement: A Short Course in Copywriting
by Victor O. Schwab
Content Is Currency: Developing Powder Content for Web and Mobile
by Jon Wuebben (Nicholas Brealey Publishing)
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
by Joseph Sugarman

Social Media Marketing Books

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
by Chris Brogan
The Impact Equation: Are You Making Things Happen or Just Making Noise?
by Chris Brogan
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
by Paul Gillin and Eric Schwartzman
Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
by Paul Gillin
The New Influencers: A Marketer’s Guide to the New Social Media
by Paul Gillin and Geoffrey A. Moore (Books to Build Your Career By)
Social Media Metrics: How to Measure and Optimize Your Marketing Investment
by Jim Sterne
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
by Olivier Blanchard (Que Biz-Tech)
Twitter Power: How to Dominate Your Market One Tweet at a Time
by Joel Comm
Google+ for Business: How Google’s Social Network Changes Everything
by Chris Brogan
Maximum Success with LinkedIn: Dominate Your Market, Build a Worldwide Brand, and Create the Career of Your Dreams
by Dan Sherman

Search Engine Optimization Books

The Art of SEO
by Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin
Search Engine Optimization (SEO) Secrets
by Danny Dover and Erik Dafforn

Conversion Optimization Books

Conversion Optimization: The Art and Science of Converting Prospects to Customers
by Khalid Saleh and Ayat Shukairy
Always Be Testing: The Complete Guide to Google Website Optimizer
by Bryan Eisenberg
Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing
by Bryan Eisenberg, Jeffrey Eisenberg, and Lisa T. Davis
Call to Action: Secret Formulas to Improve Online Results
by Bryan Eisenberg, Jeffrey Eisenberg, and Lisa T. Davis
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
by Tim Ash, Maura Ginty, and Rich Page

Paid Search and Pay-per-Click Books

Pay-per-Click Search Engine Marketing: An Hour a Day
by David Szetela
Advanced Google AdWords
by Brad Geddes
Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques
by Marty Weintraub

Marketing and Branding Books

Influence: The Psychology of Persuasion
by Robert B. Cialdini
The 22 Immutable Laws of Branding
by Al Ries and Laura Ries
Enchantment: The Art of Changing Hearts, Minds, and Actions
by Guy Kawasaki
Killing Giants: 10 Strategies to Topple the Goliath in Your Industry
by Stephen Denny
Winning the Zero Moment of Truth—ZMOT
by Jim Lecinski
Blue Ocean Strategy
by W. Chan Kim
Me 2.0: 4 Steps to Building Your Future
by Dan Schawbel
The End Of Marketing as We Know It
by Sergio Zyman

Website Analytics Books

Web Analytics: An Hour a Day
by Avinash Kaushik

Miscellaneous Books

Don’t Make Me Think: A Common Sense Approach to Web Usability
by Steve Krug
Learning Web Design: A Beginner’s Guide to (X)HTML, StyleSheets, and Web Graphics
by Jennifer Niederst Robbins
Viral Explosions! Proven Techniques to Expand, Explode, or Ignite Your Business or Brand Online
by Peggy McColl and Michael Gerber

Don’t forget ebooks! HubSpot has a pile of great ebooks that are essential for keeping up to date, since things change so fast.

There is no question that Internet marketing has grown up and become highly sophisticated, given all the tools and resources that have developed around it. It is much harder for just one person to do now, because it requires expertise on many levels, from producing high-quality content and optimizing it for search and social, to spreading the word to influencers and journalists. So buckle up and assemble a team of people good at each of the moving parts, and you will be part of the growing number of inbound marketing success stories.