Statistics are beginning to prove that online video marketing is one of the most valuable forms of content for today’s Internet users. Learn more now.
Posts Categorized: Video Marketing
John Maher gives practical and helpful advice on how to create custom YouTube closed captions, and explains why that’s an important part of optimizing your YouTube videos for Google.
John Maher: Hi, I’m John Maher, and today I’m here with Justin Parker and Jimmy Craig of Methodloft, and today we are talking about how to make viral videos. Justin and Jimmy’s videos have received 50 million views on YouTube. They’ve worked with KFC, Ford, and Pizza Hut, and they’ve been featured on “The Today… Read more »
Video blogging (or vlogging) can make the work of maintaining a business blog less daunting for those who aren’t natural writers.
Here’s how traditional advertising typically works… You pay to blast your message out to a large audience, e.g., airing a television commercial, and hope that it reaches some people that turn into consumers. It works, but it’s usually pretty expensive. Let’s say you own a local restaurant and want to run a television ad. The… Read more »
The internet community is an authentic, accessible, and completely candid audience… an audience that brands desperately seek the approval of. Today, brands are battling it out to make the next viral video – a true testament of a brand’s ability to reach a crowd. When I hear the term ‘viral,’ I automatically picture caught-on-tape moments… Read more »
YouTube is getting smarter. Most often, users venture beyond the original video that brought them to YouTube, thanks to “Related” and “Suggested” content. YouTube plasters their site with recommended videos to ensure that you stay a while. How does YouTube determine which videos get recommended? The answer to that question has something to do with… Read more »
I had the pleasure of joining in on Pixability’s latest webinar, YouTube for Marketers. Make Videos! We’ve been preaching it for a while and it’s nice to finally see that the majority of marketers are finally on board. Google loves video. Businesses need video. Companies have caught on, but after being filled with hope by… Read more »
YouTube allows you to tag your videos by keyword so that they will show up when searched as soon as you’ve uploaded them, and you can use tags to your advantage in your quest to turn your videos into viral videos. First step, give your video a week without tagging when you first upload. Really…. Read more »
If you’re just browsing through YouTube, titles give you an idea of what a video is about. That’s why it’s uber important to have a catchy title for the videos you post. Sometimes you may even want to opt for a misleading title that is designed to grab people’s attention in a big way. We’re… Read more »