In this PPC strategies podcast with Bob Rustici, we discuss relevance as part of the conversion trinity, and how it applies to paid search in your ads and landing pages.
In this podcast with Rick Floyd, learn about some important things to consider when launching a website, including having a timeline, setting up redirects, and testing.
Being boring doesn’t mean you can’t use innovative social media campaigns to get targeted leads. Learn from this 9 epic social media strategies for promoting your boring business.
John Maher gives practical and helpful advice on how to create custom YouTube closed captions, and explains why that’s an important part of optimizing your YouTube videos for Google.
In part 3 of our discussion on PPC bidding strategies with Bob Rustici, we discuss seasonal bidding, including pros and cons, best practices, and strategies so you get the most out of your PPC ads.
In this podcast with Rick Floyd, we discuss the importance of good mobile websites, including the proliferation of mobile devices, and changes to the Google algorithm that affect how we think about mobile website design and development.
In this podcast with Meghan Williams, we learn about some practical Google Analytics reports that can help you to measure blog success or failure today.
Learn best practices forbidding on your competitor’s brand name in this AdWords tips podcast. There are lots of do’s and don’ts when bidding this way.
Learn how to use Google Webmaster Tools as a part of your website analytics strategy & why you can get data there that is not available in Google Analytics.
Find out why YouTube is an essential part of your SEO strategy, and how YouTube SEO optimization can help you get your content found in search.