Think Link Building is Dead? Not So Fast!


Link building has been a part of digital marketing and SEO since the dawn of the search engine. It is so basic to online marketing that’s easy to take it for granted. But no more! Stone Temple Consulting recently concluded a study exploring the relationship between links to a page and that page’s Search Engine… Read more »

Blogging & Writer’s Block – Digital Marketing Madness

Writer’s Block

Writer’s block is the bane of bloggers in every field. It can feel like an insurmountable obstacle, especially for new writers, but it doesn’t to have to be. John Maher and Ben Canner from McDougall Interactive share methods to get over writer’s block and get back to blogging effectively.

Advanced SEO – Using Related Topics

related keywords

A recent Whiteboard Friday video from industry guru Rand Fishkin at Moz got me thinking more about using related keywords when optimizing the content on your website. I think it’s easy for people to think of SEO as just “pick a keyword you want to rank for and include that keyword in the Title Tag,… Read more »

How to Generate Blog Topic Ideas and Other Helpful Blog Resources

Generating useful, shareable blog topic ideas can often be challenging, especially for inexperienced writers. Ashley Drinkwater from McDougall Interactive shares lots of great tips on how to get started with blog topic ideas. John: Hi I’m John Maher, this is Digital Marketing Madness. This podcast is brought to you by McDougall Interactive. We’re a digital… Read more »

On-Page SEO Still Matters

SEO Search engine optimization

The always excellent Neil Patel just wrote an article titled “The Ultimate Guide To Off-Page SEO“. It’s a great resource, and a good reminder of many of the factors involved in getting your webpages to rank well in the search engines. I actually found it interesting that, in an article ostensibly about off-page SEO (the… Read more »

How To Do Competitive Analysis and Leapfrog Your Competitors

How To Do Competitive Analysis

Analyzing your website’s competitors is a critical component of making your website the best it can be and ranking higher in Google. This podcast with John McDougall of McDougall Interactive will show you how to do competitive analysis and what tools you can use to leapfrog your competitors.

How To Do Keyword Research And What To Do With It

keyword research

In this podcast, John McDougall explains keyword research, why it’s still an important part of internet marketing and search engine optimization, and he discusses specific tools to use for gathering keywords, and what to do with the keywords once you’ve found them. John Maher:  Hi, I’m John Maher and this is “Digital Marketing Madness.” This… Read more »