Link building has been a part of digital marketing and SEO since the dawn of the search engine. It is so basic to online marketing that’s easy to take it for granted. But no more! Stone Temple Consulting recently concluded a study exploring the relationship between links to a page and that page’s Search Engine… Read more »
Writer’s block is the bane of bloggers in every field. It can feel like an insurmountable obstacle, especially for new writers, but it doesn’t to have to be. John Maher and Ben Canner from McDougall Interactive share methods to get over writer’s block and get back to blogging effectively.
Pokémon GO has taken the world by storm. The mobile game can provide amazing marketing opportunities for your local business if you know what to do.
You’ve finished writing your latest post, but how do you get people to read it? Here’s how to get your blog in front of as many eyes as possible.
A recent Whiteboard Friday video from industry guru Rand Fishkin at Moz got me thinking more about using related keywords when optimizing the content on your website. I think it’s easy for people to think of SEO as just “pick a keyword you want to rank for and include that keyword in the Title Tag,… Read more »
Generating useful, shareable blog topic ideas can often be challenging, especially for inexperienced writers. Ashley Drinkwater from McDougall Interactive shares lots of great tips on how to get started with blog topic ideas. John: Hi I’m John Maher, this is Digital Marketing Madness. This podcast is brought to you by McDougall Interactive. We’re a digital… Read more »
The always excellent Neil Patel just wrote an article titled “The Ultimate Guide To Off-Page SEO“. It’s a great resource, and a good reminder of many of the factors involved in getting your webpages to rank well in the search engines. I actually found it interesting that, in an article ostensibly about off-page SEO (the… Read more »
Analyzing your website’s competitors is a critical component of making your website the best it can be and ranking higher in Google. This podcast with John McDougall of McDougall Interactive will show you how to do competitive analysis and what tools you can use to leapfrog your competitors.
In this podcast, John McDougall explains keyword research, why it’s still an important part of internet marketing and search engine optimization, and he discusses specific tools to use for gathering keywords, and what to do with the keywords once you’ve found them. John Maher: Hi, I’m John Maher and this is “Digital Marketing Madness.” This… Read more »
John Maher explains what Google Analytics Segments are, how to use them, and how breaking down your data into manageable pieces can help with analyzing your website traffic data.