How to open a Google AdWords Account

Google Adwords logo marketing

First, visit and click the “Start Now” button. You will likely want to start a “Standard” account. If you have not created a Google account, please do so at this time, providing all the pertinent information. If you do have a Google account, then you only need to link it to your current one… Read more »

How to open a Google Analytics Account

Google Analytics logo

Step 1A: Create a Google account If you do not have a Google account, get one. You can do this by going to and clicking “Sign In” at the top-right corner of the page. Then click on the “Don’t Have a Google Account? Create an account now.” link. Follow the instructions and you will… Read more »

How to Create a Facebook Business Page

Set up your FB fanpage

Before you decide to create a page for your business on Facebook, please understand the difference between “Pages” and “Groups”. Groups are used to let people congregate around a shared interest. A page lets a brand interact with fans and share pertinent information with them. A page is more about interactivity between the brand and… Read more »

ChannelAdvisor and the Catalyst Ecommerce Conference

Stephanie Tilenius Google

Retailers have a lot of options in terms of what type of shopping cart they can use from Magento, to custom builds to Multichannel Applications like Channel Advisor. Which Shopping Cart Should I use? That is a common question that we get asked a lot. There are so many shopping carts out there it is… Read more »

SEO For WordPress Permalinks

SEO for WordPress permalinks

For SEO, McDougall Interactive recommends using the “custom” option in your WordPress Permalinks settings, and typing in “/%category%/%postname%/” into the text box. This will create a URL like “”, which is ideal in most cases. Just be sure that you don’t use the same Title on a post more than once. Play the video above… Read more »

Social Media Disasters – United Airlines

Social media disasters

This YouTube Clip on how United Airlines broke the guitar of a traveling musician got almost 8 million views so far… This speaks to the level people go to when they want to express their experiences with brands that make them mad or happy.

Salem Evening News – Local Newspaper Trends

salem evening news 21

Karen Andreas of the Salem Evening News recently gave a talk to the board of directors at the North Shore Chamber of Commerce on the changes taking place in the world of newspapers. She had some interesting things to say about how they are adapting to the intense changes brought about by the web and… Read more »

8 Tips For Getting Good PR Coverage

8 tips for good public relations

1. Find a creative angle that makes you worthy of being in the news or at least appear unique. See what other companies are doing in your space or how media like the New York Times, CNN and top blogs portray companies like yours. 2. Do your homework. Research who the journalists and bloggers are… Read more »