Digital Marketing Winners and Losers of 2016

Digital Marketing

John Maher, John McDougall, and Pavel Khaykin discuss the good and bad aspects of digital marketing in 2016. From tactics to tools, they cover lots of ground as they look toward a new year in 2017. John Maher: Hi, I’m John Maher and this is Digital Marketing Madness. This broadcast is brought to you by… Read more »

Digital Marketing News Bulletin – November 2016

Digital Marketing News Bulletin

John Maher: Hi I’m John Maher and this is Digital Marketing Madness. This podcast is brought to you by McDougall Interactive, and we’re a digital marketing agency in Danvers, Massachusetts. Today, I’m here with the President of McDougall Interactive, John McDougall. Hi John. John McDougall: Hey, John. John: I’m also here with the Vice President… Read more »

Think Link Building is Dead? Not So Fast!

link-building-not-dead-seo-google-ranking

Link building has been a part of digital marketing and SEO since the dawn of the search engine. It is so basic to online marketing that’s easy to take it for granted. But no more! Stone Temple Consulting recently concluded a study exploring the relationship between links to a page and that page’s Search Engine… Read more »

Blogging & Writer’s Block – Digital Marketing Madness

Writer’s Block

Writer’s block is the bane of bloggers in every field. It can feel like an insurmountable obstacle, especially for new writers, but it doesn’t to have to be. John Maher and Ben Canner from McDougall Interactive share methods to get over writer’s block and get back to blogging effectively.

Advanced SEO – Using Related Topics

related keywords

A recent Whiteboard Friday video from industry guru Rand Fishkin at Moz got me thinking more about using related keywords when optimizing the content on your website. I think it’s easy for people to think of SEO as just “pick a keyword you want to rank for and include that keyword in the Title Tag,… Read more »