Are You Making These Business Blogging Mistakes?

Business blogging mistakes

In a world that has grown to be centered almost entirely on the internet, business blogging is rapidly becoming a mandatory component of any marketing strategy. Aware of this fact, most companies have launched their own business blogs, but many fail to properly develop their latest technological tool. The reasons for this are many, ranging… Read more »

Does Social Media Influence Buying Decisions?

Social media buying decisions

In light of the relatively recent upsurge in the use of social media websites by people of all ages, the correlation between consumers’ buying decisions and their participation on these sites is being closely examined. According to a blog post by social media strategist Marc Meyer on Direct Marketing Observations, consumers have been shown to… Read more »

9 Organic SEO Tips Anyone Can Use

Organic SEO tips

Organic SEO Tip #1 Design your website with optimization in mind. Search engine spiders crawl text, not Flash-based design. Make sure your page names, file names, image alts, and other tags contain keywords, and make sure you have keyword harmony on each of your pages so it is CLEAR to the search engines what those… Read more »

Will Twitter Kill Cold Calls?

Twitter cold calling

Remember cold calls? Of course you do, we’re all still getting them. We’re not really sure why, though, since most people’s response to a cold call is to say “No thank you” and hang up. Or just hang up, if the cold call comes at a particularly busy or inopportune time. No one likes cold… Read more »

What Are You Missing by Ignoring Online PR?

In the old days it was all about how many press clippings you could make into a large collage to show off that PR was working. In today’s world of highly trackable internet advertising your Online PR also needs to be more trackable than traditional PR. Make sure you have a way to determine what… Read more »

The Myth of the Webmaster and Search Engine Optimization

One of the biggest misconceptions about internet marketing and websites in general is that “geeks” can do it all. After running an internet marketing company for 15 years I have learned that the most successful web projects are done by teams of highly specialized people. As a business owner, when you are looking to get… Read more »

The Top 5 SEO Myths

Top 5 SEO myths

Think you know all there is to know about SEO? Think again! Here are the top 5 SEO myths that we see circulated around the net and in our clients’ business circles: Myth #1: Meta Tags are the key to high rankings Fact: Meta tags were once highly valued and now have limited importance. Write… Read more »

Local Search Engine Optimization Basics

Local search optimization

Are Optimizing for Local Search? Typical local search queries include such things as a street address, city name or postal code. Examples of local searches include “New Zealand hotels”, “Boston dentists”, and “Italy Car Rental”. Local search engine optimization advertising can be highly effective because it allows ads to be targeted very precisely by location…. Read more »