Why Use Reporting and Analytics?

Just driving more traffic is like adding water to a leaky bucket! In order to get more profits, you have to analyze user activity to see why they don’t do more of what you want them to. Actions (special offers, forms, etc.) need to be defined and measured. Changes to increase actions need to be… Read more »

19 Reasons the Internet Has Changed Marketing Forever

1. Increases ROI on all other forms of marketing 2. Directed by the user vs. passive 3. High ROI, organic SEO campaigns can last for years 4. More tools than any other media in history to track performance 5. Enormous audience that can be surgically targeted 6. Often a small budget can beat or compete… Read more »

A 2-in-1 Seminar: Search Engine Marketing & Social Media

Conferences are great, and we’re not just saying that because we’re holding our first ever Search Engine Marketing & Social Media seminar next month. Okay, so it’s not quite a conference, but it’s a sure sign that we’re headed in that direction. McDougall Interactive is teaming up with technology journalist and new media thought leader… Read more »

Irrational Exuberance in Social Media Marketing

Social media marketing

Did you know that Facebook and Google are nearly tied for overall monthly visitors? It’s a fact that frequently gets thrown around at business networking seminars when the topic of social media marketing comes up because it’s so exciting. The small business owner hears that social media marketing is HOT and thinks ‘Maybe I can’t… Read more »

Viral Video Secrets #2: Most Viral Videos Have Help

Viral video marketing

If you haven’t been living under a rock for the past 10 years, chances are you’ve heard of YouTube. In fact, you’ve most likely watched a “viral video” yourself. Whether it’s Sneezing Baby Panda, Charlie Bit Me, or Miss Teen South Carolina, we’ve all fallen victim to the occasional pointless video that nobody can stop… Read more »