Google Shopping Changes: Will They Screw You?

Recently, Google announced changes in the Google Shopping offered as a free service to Ecommerce merchants for the Fall of 2012. For those not familiar with this search option, when you click on the Shopping tab at the Google Search Engine Results Page (SERP), products appear with associated prices. Also, depending on the search query,… Read more »

SEO Buzz Kill and the Effect of Branding on Google Ranking

What your mother-in-law can tell you about getting hot ranks in 2012 Stop buying links! Stop getting those poorly written article links! Blog networks and a million directory links don’t work! Stop using the same anchor text over and over! Cut the crap with the spammy overuse of keywords in your pages! Now go become… Read more »

Getting Started with Email Newsletters

Email newsletter tips for better internet marketing success.

Did you know that email newsletters have one of the highest ROI of all forms of interactive marketing? People really respond to outreach that’s opt-in, and a regular ping in the form of an email newsletter full of helpful or thought provoking information is sometimes just what a potential customer needs to morph into a loyal customer. For those… Read more »

Why Use Reporting and Analytics?

Just driving more traffic is like adding water to a leaky bucket! In order to get more profits, you have to analyze user activity to see why they don’t do more of what you want them to. Actions (special offers, forms, etc.) need to be defined and measured. Changes to increase actions need to be… Read more »

19 Reasons the Internet Has Changed Marketing Forever

1. Increases ROI on all other forms of marketing 2. Directed by the user vs. passive 3. High ROI, organic SEO campaigns can last for years 4. More tools than any other media in history to track performance 5. Enormous audience that can be surgically targeted 6. Often a small budget can beat or compete… Read more »

A 2-in-1 Seminar: Search Engine Marketing & Social Media

Conferences are great, and we’re not just saying that because we’re holding our first ever Search Engine Marketing & Social Media seminar next month. Okay, so it’s not quite a conference, but it’s a sure sign that we’re headed in that direction. McDougall Interactive is teaming up with technology journalist and new media thought leader… Read more »

Irrational Exuberance in Social Media Marketing

Social media marketing

Did you know that Facebook and Google are nearly tied for overall monthly visitors? It’s a fact that frequently gets thrown around at business networking seminars when the topic of social media marketing comes up because it’s so exciting. The small business owner hears that social media marketing is HOT and thinks ‘Maybe I can’t… Read more »