Constant Contact

Fact: You Need an Email Newsletter. Here’s How to Do It With Constant Contact.

Constant ContactAfter setting up your Constant Contact account, you will want to set up and send an email newsletter to your email list (if you have one yet). Here’s how:

  1. Look at the email templates that are available. Constant Contact provides over 400 templates to choose from, so that you can have a professional email newsletter in HTML format as easily as possible.
  2. If you do not care for the templates, you may create your own or edit one that is available. Designing your own template requires no HTML knowledge, as Constant Contact has a drag-and-drop interface for creating email templates.
  3. Write an enticing and informative subject line. It needs to be enticing to give readers a reason to open it up and read it in the first place. At the same time, you will want to be informative enough so that the recipients know where this email is coming from. They decided to opt-in to this newsletter, so the subject line needs to communicate that this is coming from that newsletter.
  4. Set up the “from” name on your emails as well. This also will help your readers know where the email is coming from and ensure their comfort in opening it.
  5. With your template, add your company logo (if applicable) and choose colors and fonts that will match the type of message that you are trying to communicate. The “mood” of your company needs to be conveyed in this design, whether it is formal and professional, or loose and fun.
  6. Personalize the email to address the recipient directly using Constant Contact’s tools for doing so. This allows you to make the newsletter very personalized instead of a “mass email” feel.
  7. Integrate your social networks. Constant Contact allows for you to include icons that will link to your Facebook page, your Twitter profile, or LinkedIn page. This can widely expand your exposure to the reader.
  8. You can import an existing email list from many different common databases for Constant Contact to address. Once this is done, you can group subscribers into different categories to send separate and focused emails to each of them.
  9. Once your newsletter is done, preview it to make sure that everything is formatted and designed correctly. You also have the ability to test it and ensure that it is not blocked by spam filters.
  10. You can then either send it or schedule it to be sent at a later time.
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