Why is search so HOT?!?

• Approximately 85% - 90% of Web traffic comes from search engines.
• Search is the second most popular online activity (next to e-mail).
• Search delivers relevant information just when the searcher needs it.
• Search enables you to track ROI in detail.
• Nearly 40% of US is Searching Online. (Nielsen/NetRatings)

Quick Stats:

• Paid search advertising grew 145%, from $927.4 million in 2002, to more than $2.2 billion in 2003. eMarketer estimates paid search revenues would grow another 27% to $2.8 billion in 2004.
• Research from comScore Networks and the Interactive Advertising Bureau found 71% of U.S. marketers believe sponsored search marketing offers a better return on investment (ROI) than print advertising. In addition, 69% said sponsored search marketing offers better ROI than outdoor advertising, 64% said it offers better ROI than local advertising, 60% said it offers better ROI than TV and radio, and 57% said it offers better ROI than direct mail. Source: Geoff Ramsey, CEO of eMarketer