Search Engine Marketing Plans

Effective internet marketing campaigns and world class websites.
Over the last ten years we have learned that both web design and marketing must go together to make a site successful in bringing and converting visitors. The bottom line is if you don't hire a search engine specialist you could be making a major mistake in how your website will perform. A mistake that could mean you will need to rebuild your website for the best search engine results.

Our sites are designed from inception to generate new business through creative design and search engine optimization.

We have serviced companies that include: Gordon College, The Atkinson Resort & Country Club, Vantage Tech, White Peak Mortgage and Sennott Insurance; and Ad Agencies: Braveline (NY), Tracey Edwards (NH), McDougall Duval (MA) to name a few .

Right now we are offering a few free things to try and gain your trust and business.

* FREE 20 Minute Consultation
* FREE Ranking Report and Link Popularity Check
* FREE Key Phrase and Copywriting Advice
* FREE 5 point Strategy

 

Please call John McDougall today for more information on our web design or marketing services at 978-922-0051

The following is a chart of our packages and we can also customize a campaign that is right for your needs.

Our marketing plans include:	Consultation Plan	Silver Plan	Gold Plan	Comprehensive Plan
Plan Price	$1500 (1x)	$1500 per mo.	$2500 per mo.	$4000 per mo.
Comprehensive Key Phrase Analysis
# of Keywords Targeted	2	15	25	25+
Site Analysis
Comprehensive Competition Analysis
Site Code Optimization (Title, Meta Tags Etc.)	1 Page	10 Pages	15 Pages	20 pages
Copy (Text) Optimization	1 Page	10 Pages	15 Pages	20 Pages
Pre-Optimization Ranking Report
Post-Optimization Ranking Report
Monthly Ranking Reports
New HTML Content Pages		1	2	5
Recommendations for Content Development
Submission To Free Engines & Directories
Paid Directories ($500 Client Responsibility)
Lead Tracking Form
Basic Pay Per Click Set Up
General Link Building
Press Release Creation		1	2	4
Press Release Submission		1	4	4
Article Creation			1	5
Article Submission		1	4	5
Authority and Hub Links

Search Engine Marketing Plans Consultation Plan
Custom SEO Web Site Analysis

SEO Comprehensive Plan (*Example of Typical Plan Details*)

Initial Site and Target Audience Analysis:

• Discussions with client / Q&A about the site, target audience, business etc.
• Site audience analysis
• Initial site analysis including link-popularity & search engine saturation analysis

 

Keyword Research:

• Raw keyword research
• Detailed keyword research
• Keyword phrase ranking evaluation
• Keyword analysis and value additions
• Keyword selection

 

Search Engine Friendliness Analysis:

• Site design analysis
• Site architecture analysis
• Site directory structure analysis
• Site filenames analysis
• Site navigation analysis
• Site HTML & scripts code analysis
• Site content analysis

 

Competition and Ranking Gap Analysis:

• Initial pre-optimization site ranking report with 25 finalized keyword phrases
• Competitor ranking analysis
• Competitor PR analysis
• Competitor link-backs analysis
• Competitor site search engine saturation analysis
• Competitor site SEO levels analysis

 

SEO Copywriting / Copy Optimization:

• SEO copywriting for existing content of the site
• Copywriting and optimization of Meta tags, Alt text and Title Attributes
• Anchor text copy optimization

 

Site Code Optimization (20 pages):

• Customized optimization of important pages
• Creation of targeted, optimized meta tags.
• Implementation of optimized filenames, image names & directory names.
• Creation and implementation of customized 404 Error Page
• Handling of older file name/directory names '301 - Permanently Moved' redirects
• Creation of a search engine friendly site map
• Creation of optimized text-based navigation of the site
• Optimizing inter-linking within the web pages of the site
• Controlling content headings through optimized CSS (Cascading Style Sheets)
• Addition of robots.txt file for excluded content
• Domain names and server analysis

 

Hand-Submissions of the Home Page To Major Search Engines And Directories:

• Pre-selection of most appropriate site categories and submission text
• Hand-submissions to free search engines & directories
• Hand-submissions to paid directories
• Submission to Free trade-specific search engines, directories and yellow pages

 

Ranking Report:

• Monthly Detailed Ranking Reports: after first indexing of site across various Search Engines
• Evaluation of pre-optimization and post-optimization ranking, web stat and visibility analysis

 

Service Deliverables:

• Site and audience analysis report
• Final selected keyword phrase list with supporting research
• Pre-optimization ranking report
• SE friendliness current status report of problems
• SE friendliness deployment recommendations
• Competitor analysis
• Gap analysis and recommendation report
• Copywriting report
• Site optimization report
• Post-optimization ranking reports
• Press Releases
• Articles
• Backlink Analysis

 

Building Link Popularity
Building link popularity is one of the most critical aspects of search engine marketing. More than the number of links pointing towards your site, it is the quality of these links that matters. The 'off page' factors such as link popularity play a major role in your site's ranking in the search engine results page (SERP).

Our link campaign in this advanced package covers basic link building, directories, article and PR links as well as some authority and hub link building. If you are targeting extremely competitive key phrases you will likely need more incoming links to your site. Please contact us for more details on our various link campaigns.

Tracking and Reporting
Monthly ranking reports, web log analysis and clicksteam tracking will be provided. We will track the key phrases by which people found your site and what pages they viewed. Conversions can be increased by adjusting content upon inspection of user actions. Conversion tracking through on and offline methods will be addressed and implemented as appropriate. It is recommended that a unique 800# be implemented on the site ideally with Interactive Voice Response features to track new and existing customers. Forms that gather user data in exchange for a free download (like a buyers guide) are also a good source of tracking leads.