Why You Should Explore Paid Search Advertising
Internet marketing is a multifaceted enterprise; doing it right means exploring a variety of methodologies so that your combined effort functions to boost your ranking and get your name in front of perspective customers. One element of this many-sided approach is pay per click advertising, one of McDougall Interactive's specialties. Sixteen years in online integrative marketing has taught us that success means putting your eggs in lots of baskets!
In addition to doing optimization to make a website more visible in the search engine's main or natural results, we also help our clients balance optimization with Sponsored Ads or Keyword Buys known as pay per click advertising (or sometimes pay for position advertising). Why? Statistics show that a blended strategy of PPC and SEO together works best. SEO has the long payoffs, but can take some time to bear fruit. PPC ads are the short-term solution – with them, you establish immediate paid ranks while the "natural" optimization is building up speed.
- Google Adwords and Yahoo Search PPC programs can be incorporated into a variety of budgets.
- Initial PPC campaigns can help you identify low-cost / high-ROI phrases that you should pay for year round (e.g., 'data recovery' at $20/click vs. 'data recovery new hampshire' at $.10/click).
- Higher cost terms can be saved for ongoing pay per click management to help avoid overspending.
Basic Pay Per Click Cost Analysis:
| Search Term | Search Volume | Bid | Position | Monthly Clicks | Monthly Cost |
| computer service boston | 1,943 | >$3.54 | 1 | 70 | $247.80 |
| computer repair boston | 617 | $3.06 | 1 | 22 | $67.32 |
| computer problem boston | 448 | $0.21 | 1 | 16 | $3.36 |
| pc repair boston | 434 | $1.02 | 1 | 16 | $16.32 |
| computer virus boston | 400 | $0.12 | 1 | 15 | $1.80 |
Our Pay Per Click Start-Up Package
We offer a pay per click initial analysis and set up on both Google and Bing, with the following options:
- Ongoing Support - 15% of the advertising spend over $10,000 or ask about our small business packages starting at $750 a month.
- Landing Page Design
- Landing Pages Coding - with conversion optimization and/or lead forms
- Landing Page Persuasive Writing
- Articles or White Papers – sent to user when form is completed and submitted
- Management Software for Advanced Optimization
Pay Per Click Campaign Landing Page Design, Persuasive Writing, and Campaign Management
Our Google Adwords and Yahoo Search Marketing PPC advertising campaigns are based on competitive analysis and keywords derived from extensive research and testing. We can increase your web traffic and conversions by creating specific landing pages and targeting PPC ad copy for the critical search terms your prospects are searching for. By making specific landing pages for each term they use in searches, you will increase conversion rates, enhance web users' experience, and generate greater ROI.
Our exclusive paid search management program can include:
- Keyword Research and Selection
- Persuasive writing for ads (Titles and Descriptions)
- Multiple versions using trigger worlds and A/B testing
- Landing Page Selection - we identify the best pages to send visitors to or create new ones
- Landing Page Design - with specific call to action to increase conversions
- Campaign Tracking Set Up - implement tracking codes to aid in tracking conversions
- Uploading and submission keywords and ads
- Adjustment of Account Settings - daily max spend, match type, countries, etc.
- PPC Bid Management
- PPC Monthly Analysis - month-end analysis of campaign performance
- Campaign Improvements - ongoing testing and copy / bid adjustments
- Completion of a SEO Ranking Report to ensure SEO and PPC are aligned in a way that maximizes each campaigns strength
Don't Forget the Landing Page Copy
By writing expertly crafted persuasive copy in house and tracking the results with senior-level conversion tracking, we can increase conversions and generate more interest in your services or products. We will track the results and adjust the text and call outs based on our findings. Our talented team of in house writers is here to back up your brand on the landing pages and determine what offerings to use to entice prospective customers. Further, if you're unsure as to what enticements will do the most win customers over, we have the resources to create articles, white papers, and ebooks that grab people's attention and get them talking about your brand in a positive way.
