Packages

Search Engine Optimization and Interactive Marketing Packages

An online campaign run by a team of senior-level web specialists focused on your bottom line. Constant collaboration. A long-term, one-on-one strategy. That’s how McDougall Interactive has managed hundreds of successful internet marketing campaigns since 1995. From top online retailers to colleges, lawyers, banks, dentists and high tech companies, we have a proven track record in boosting leads and sales.

Internet Marketing Pricing

Select the package you are interested in below to learn more:

JUMPSTART: Advanced Search Engine Optimization starting at $5,000 per month. Our most popular SEO program, a powerful mix of the latest tactics.

    • On page optimization
    • Technical SEO
    • Link building / online public relations
    • Monthly analytics / ROI tracking
    • Monthly podcasts, blog posts and videos
    • One e-book every 6 months
    • For more information, check out our JumpStart package

CONSISTENTCONTENT: Blog, Podcasting, Video & E-book Content at $1,500 per month. A great way to create content efficiently and regularly!

    • Keyword Research
    • 4 podcasts per month
    • 1 video per month
    • 5 optimized blog posts per month, derived from podcasts and videos
    • Monthly basic analytics / ROI tracking
    • One e-book every 6 months
    • For more information, check out our ConsistentContent package

Conversion Rate Optimization, starting at $3,000 per month

  • Branding and value proposition review
  • Persona development
  • Google Analytics set up for tracking conversions
  • Call to action development mapped to the top, middle and bottom of the marketing funnel
  • Usertesting.com videos at $49 each (our cost)
  • Three to five video testimonials shot at our location and all in one session
  • Analysis of the 30 main factors that influence conversions
  • Optimizing about us page, headlines, body copy, trust factors etc.
  • Email newsletter sign up optimization
  • A/B testing
  • Shopping cart funnel analysis
  • Shopping cart abandonment software (no charge, pay only a reasonable % of orders)

Paid Search Monthly Management Fee Structure, starting at $750 per month

  • $750 minimum for our fees up to $2,000 a month spend
  • $1,500 is our fee from $2,000 to $10,000
  • 15% of the advertising spend over $10,000 in Google/Bing/Facebook charges

Link Building Packages, starting at $2,500 per month

  • Co-occurring links from competitive research
  • Resource pages
  • Broken link building
  • Google Penguin disavow/repair
  • For more information, check out our link building services

Social Media Marketing Services, starting at $2,500 per month

  • Social strategy and play book
  • Content marketing plan
  • Creative content for social media and link building
    • One piece of content per quarter is included
    • Video, infographics, podcasts, sharable blog posts etc.
  • Facebook, Twitter, Google Plus set-up or redesign and management
  • Blog design and development or optimization
  • Multimedia optimization
  • Social media tracking / ROI analysis
  • Blogger Blitz (Included in the SEO plan)

Blog Content Development (1 per week minimum), starting at $400 per month

  • $100 Per 500-word, optimized blog post
  • $250 And up for deeper posts with images and detailed research
  • $300 Per one to two minute video posts that we film with transcribed text

Public Relations Services, starting at $3,000 per month

  • Communications strategy / media planning
  • Creative concept / hook development
  • Press release content / writing
  • Distribution / tracking
  • Media interview training and live interviews

Complete Web Marketing Audit, $6,000 one-time fee

  • User experience and conversion optimization audit $1,500
  • SEO analysis (keywords, technical, links, competition, ranks) $1,500
  • Backlink profile and competitive link assessment $500
  • Content strategy $500
  • Paid search audit $500
  • Social media competitive analysis $500
  • Analytics audit $500
  • ROI tracking and tools review $500
  • For more information on this package, please see here.

SEO Starter Package, $5,000 one-time fee

  • 1 Strategy meeting / kick of call lasting 1.5 hours
  • Numerous follow up calls and email support for 2 months
  • Advanced technical SEO analysis
  • Comprehensive key phrase analysis
  • 10 pages of site copy / code optimization (title, meta tags etc.)
  • Pre and post optimization ranking reports
  • Wireframe of recommended content for the home page
  • Link building analysis and recommendations
  • Recommendations for content development
  • Web marketing strategy report
  • Numerous competitive analysis and research reports
  • Paid search audit or recommendations
  • Conference call, if needed, with your web developer or subcontractors
  • Conversion tracking set up

Video

  • Viral video contest for links and social media $5,000
  • One to two minute video posts that we film with transcribed text $300 each, ten minimum
  • Company or products / service overview videos Starting at $3,500
  • Video Testimonials $500 each, 3 minimum
  • Interviews with your industry experts $1,000 each

Training / Hourly Consulting, $250 per hour

  • One-time, project-based, or retainer-based

Book Development – Ghostwriting $10,000+

  • Book strategy
  • Cover design
  • Editing
  • Layout
  • PR consultation
  • Social media setup and sharing
  • Content created from interviews
  • Check out our book marketing page for more info!

Example Engagements

SEO and PPC Combo, $5,750 per month

  • SEO $5,000
  • Paid Search starter package: $750 (up to 2k monthly media spend)

Search Converter, $9,500 per month

  • SEO $5,000
  • Conversion optimization $3,000
  • Paid search advanced $1,500 (up to 10k monthly media spend)

Comprehensive Strategy and Implementation, $25,000 per month

  • SEO $5,000+
  • Additional advanced link building $2,500
  • Paid search $3,000+ (20k plus monthly spend)
    • Large budgets and competitive industries
  • Content development $3,000+
    • Video, infographics, books, whitepapers, slideshows, webinars, podcasts
  • Conversion optimization $3,000+
  • One e-book per month with call-to-action and landing page $1,000
  • Social media $2,500+
  • Public relations $3,000+
  • HubSpot management $1,000+
  • Lead scoring and nurturing $1,000+
  • Design, landing pages and website edits / enhancements billed hourly

Whether you choose to focus on organic or paid search, content marketing, conversion optimization, PR or social buzz, McDougall Interactive has a plan to help increase the visibility and profitability of your business.

Still not sure which package is right for you?

Try our one month Consultation Package to get started. Or ask us any questions by calling 877-623-4291 or contact us and we can help find the path that’s right for you.