Packages

Search Engine Optimization and Interactive Marketing Packages

An online campaign run by a team of senior-level web specialists focused on your bottom line. Constant collaboration. A long-term, one-on-one strategy. That’s how McDougall Interactive has managed hundreds of successful internet marketing campaigns since 1995. From top online retailers to colleges, lawyers, banks, dentists and high tech companies, we have a proven track record in boosting leads and sales.

Internet Marketing Pricing

Select the package you are interested in below to learn more:

Search Engine Optimization, starting at $2,500 per month

  • On page optimization
  • Link building / online public relations
  • Analytics / ROI tracking
  • Blogger outreach / Blogger Blitz

Conversion Rate Optimization, starting at $2,000 per month

  • Branding and value proposition review
  • Persona development
  • Google Analytics set up for tracking conversions
  • Call to action development mapped to the top, middle and bottom of the marketing funnel
  • Usertesting.com videos at $39 each
  • Three to five video testimonials shot at our location and all in one session
  • Analysis of the 30 main factors that influence conversions
  • Optimizing about us page, headlines, body copy, trust factors etc.
  • Email newsletter sign up optimization
  • A/B testing
  • Shopping cart funnel analysis
  • Shopping cart abandonment software (no charge, pay only a reasonable % of orders)

Paid Search Monthly Management Fee Structure, starting at $750 per month

  • $750 minimum for our fees up to $2,000 a month spend
  • $1,500 is our fee from $2,000 to $10,000
  • 15% of the advertising spend over $10,000 in Google/Bing/Facebook charges

Social Media Marketing Services, starting at $1,650 per month

  • Social strategy and play book
  • Content marketing plan
  • Creative content for social media and link building
    • One piece of content per quarter is included
    • Video, infographics, podcasts, sharable blog posts etc.
  • Facebook, Twitter, Google Plus set-up or redesign and management
  • Blog design and development or optimization
  • Multimedia optimization
  • Social media tracking / ROI analysis
  • Blogger Blitz (Included in the SEO plan)

Blog Content Development (1 per week minimum), starting at $250 per month

  • $62.50 Per basic short blog post
  • $100 Per mid-sized blog post
  • $250 And up for deeper posts with images and detailed research
  • $200 Per one to two minute video posts that we film with transcribed text

Public Relations Services, starting at $2,000 per month

  • Communications strategy / media planning
  • Creative concept / hook development
  • Press release content / writing
  • Distribution / tracking
  • Media interview training and live interviews

Complete Web Marketing Audit, $5,000 one-time fee

  • User experience and conversion optimization
  • SEO (Keywords, technical, links, competition, ranks)
  • Content strategy
  • PPC
  • Social media optimization
  • Analytics
  • ROI tracking and tools

SEO Starter Package, $2,500 one-time fee

  • 1-2 Hour strategy meeting
  • Comprehensive key phrase analysis
  • Pre and post optimization ranking reports
  • 2 Pages of site copy / code optimization (title, meta tags etc.)
  • Link building essentials
  • Recommendations for content development

Video

  • Viral video contest for links and social media $5,000
  • One to two minute video posts that we film with transcribed text $250 each, ten minimum
  • Company or products / service overview videos Starting at $3,500
  • Video Testimonials $300 each, 3 minimum
  • Interviews with your industry experts $1,000 each

Training / Hourly Consulting, $250 per hour

  • One-time, project-based, or retainer-based

Book Development – Ghostwriting $10,000+

  • Contact us for more information

Example Engagements

Search Converter, $6,000 per month

  • SEO $2,500
  • Conversion optimization $2,000
  • Paid search $1,500

Search and Social Double Whammy, $10,650 per month

  • SEO $2,500
  • Conversion optimization $2,000
  • Paid search $1,500
  • Social media $1,650
  • Public relations $2,000
  • Content development $1,000

Comprehensive Strategy and Implementation, $25,000 per month

  • SEO $7,500+
    • Advanced link building, volumes of content optimization
  • Paid search $4,000+
    • Large budgets and competitive industries
  • Content development $3,000+
    • Video, infographics, books, whitepapers, slideshows, webinars, podcasts
  • Conversion optimization $3,500+
  • Social media $2,500+
  • Public relations $2,500+
  • HubSpot management $1,000+
  • Lead scoring and nurturing $1,000+
  • Design, landing pages and website edits / enhancements billed hourly

Whether you choose to focus on organic or paid search, content marketing, conversion optimization, PR or social buzz, McDougall Interactive has a plan to help increase the visibility and profitability of your business.

Still not sure which package is right for you?

Try our one month Consultation Package to get started. Or ask us any questions by calling 877-623-4291 or use the form above and we can help find the path that’s right for you.