Online Public Relations
Online Public Relations (PR) can increase targeted traffic to your website. When you create and submit press releases, part of the goal is to get others to resubmit them, thereby making a viral effect and increasing your website’s search engine results and backlinks.
One of the big issues bloggers and journalists have is finding great news regularly. They are on deadlines and need stories fast. In the modern PR landscape, Google is their main tool! We have had many clients get in the news because of our having them ranked well in the search engines. So PR and SEO go hand in hand. Offline PR also drives people to your website, but often they will simply hear about you and later search Google for you. When a story about you or a press release about your company is found, you win! The key is to make it easy for consumers and journalists to find you.
64% of journalists report that they use either Google or Yahoo! news services and nearly half of all journalists reported visiting a corporate website or online newsroom at least once a week. Search is a great method for finding news.
The benefits of Online PR & SEO include:
- Traffic to your website
- Rankings in search engine results
- Inbound links to your website
- Pickups by industry publications
Typical Content to optimize
- Press releases / news releases
- Online news rooms and media kits
- Blogs
- Reports / white papers
- Webinars / demos
- Email newsletters
- Podcasts / interviews (write interview around keywords)
We suggest optimizing content in conjunction with blogger, online media relations and social media sites. Social networks like LinkedIn / Facebook and Twitter help journalists find subject matter experts quickly.
Additionally, monitoring Social Media Platforms and developing profiles and participating on social communities is critical. If you give some info away and have a hot blog and an on-site newsroom with regularly submitted releases, your visibility, links and ranks will increase and create new viral exposure.
