Building Link Popularity
Building link popularity is one of the most critical aspects of search engine marketing. More than the number of links pointing towards your site, it is the quality of these links that matters. The 'off page' factors such as link popularity play a major role in your site's ranking in the search engine results page (SERP).

The various methods of link building include:

• Press release creation and submission
• Article creation and submission
• Paid links from authority and hub sites
• Content building and "link bait" to help generate natural links
• Updating existing links with varied anchor text
• Link monitoring and tracking
• Competitive Link Analysis
• Contextual link research and content writing