McDougall Interactive's Custom Website Status Report

When your goal is to grow your business, there's no point in comparing yourself to anyone but the big players in your industry. We create an initial snapshot of your existing website that determines how the search engines see you and rank you before we begin the optimization process. That way, what's changed, what still needs improvement, and future actionable items are all clear to us and to you as we work together to make your online presence the best it can possibly be.

The initial custom website status report includes:

• Link Popularity Check / Backlink Analysis – see Backlink Analysis for details.
• Outbound Link Check – a list of pages you link to.
• Internal Link Check – e.g., sitemap, contextual, navigation links with anchor text, etc.
• Broken Link Check
• Competitive Analysis
• Number of Indexed Pages
• Number of Results In The Top 50
• Web Stats / Traffic Report
• Ranking Report
• Google PageRank – this is an indication of what Google believes the "importance" of your page is.
• Alexa Traffic Rank – Alexa rates every web page based on the number of visitors to it and how long they stay.
• Yahoo Directory Presence
• DMOZ Open Directory Presence
• Spider Analysis – a simulation of how the search engine robots see your home page and one inner page.
• ADA Compliance Check – we check the home page as a test of overall performance.
• Website Age – with comparison analysis
• Server Analysis – a report on the websites hosted on your IP, with analysis.
• Title Tag Report
• Cache Checker Report – shows pages indexed/not indexed by Google.
• Home Page File Size – and amount of lines of code.
• Domain Name Factors – redirects, multiple domain issues, IP Funnel info, etc.
• 404 Page Check
• Robots.txt Check
• Spam Check
• Duplicate Content Check

Why Do You Need a Website Status Report With Competitive Analysis?

It's all about content development these days – and an analysis of your website and sitemap can help us help you create a long term content development plan that will give you an amazing advantage over your competitors. Consider this: If your site is 30 pages and all the top 10 sites for your main industry keywords are over 100 or 1000 pages, it's pretty clear that you need to make adding great content a part of your growth strategy. If your site has three sites linking to it and your competitors have hundreds or thousands of backlinks, you need to work with us on aggressive link building, not to mention linkbait (free downloads, viral videos, blogs, articles, etc.) and clever social media marketing. Knowing what your competitors are doing and how your site compares is absolutely critical when one of your goals is to make it into one of those coveted top 10 spots.

The McDougall Interactive Custom Content Development Analysis Report

In addition to our intensive technical check of your website and its current level of optimization, we also provide you with a content analysis report that scrutinizes your current content and content organization. The content development strategy we then propose is based on thorough research that takes both up-to-date SEO and your industry needs into account.

The initial content development analysis report includes:

• Your existing URL/filename list (i.e., sitemap)
• Phrases Listed on Your Home Page – with density analysis
• Current Call to Action Analysis
• Site Architecture Analysis (Examples of items checked include the presence of splash pages, use of frames, excessive inline code, lack of sitemap, server folder names, and technologies used, as well as url format / filename considerations.)
• Site Navigation Analysis (List of technical methods used for navigation and recommendations to improve keywords and categories of information from a conceptual and architectural viewpoint. CSS vs. Rollover buttons, etc.)
• Interlinking Analysis (Shows if you are like Wikipedia with lots of anchor text in contextual links supporting key pages or do you have issues showing the search engines your layers of important content.)
• Brief Usability Analysis (Points out any significant methods you use that make getting information from your site difficult.)
• Source Code Analysis – for spider blocking issues