Search Friendly Web Development
When it comes to search engine optimization – optimizing for both the search engines and the people who find you through them – navigation is a critical element of design that simply cannot be ignored. And yet, how many websites are there that have evolved over time without a clear structure, simply because the sites grew up as businesses grew up around them with webmasters at the helm? Making your website easier to navigate benefits your business in two ways: First, organizing content logically by key topics and usefulness helps potential customers find you, and second, segregating content by keywords makes it easy for search engines to understand your niche and more likely to deem you a trustworthy resource.
Search Friendly Site Architecture
After building hundreds and thousands of wildly successful websites, we know that comprehensive search engine optimization requires site architecture that is logical and expandable. Site file names and categories within your website should coincide with keyword concepts so key topics are always obvious and locatable. Site friendly architecture allows for future expansion as you add more products or services, more resources like articles or infographics, and more marketing campaign landing pages.
A Typical Sitemap
- Products (all products simply listed on this page)
- Services (all services simply listed on this page)
A Search Engine Friendly Sitemap
- Red Widgets
- Blue Widgets
- Green Widgets
- Widget Services
- Widget Service A
- Widget Service B
- Widget Service C
Search Friendly Content Management Systems
On the Internet, information can be published instantaneously and updated immediately, but if there’s no mechanism in place to empower additions and revisions in house, businesses can find themselves at the mercy of webmasters and their timelines. Timeliness of information is critical to a website’s success, so why be at the mercy of someone else’s schedule? McDougall Interactive can install a specialized content management system (CMS) as part of website design that allows your marketing team, with limited technical know-how, to update the main elements of your website as often as is necessary with clean, keyword-rich URLs whenever new content is added.
Search Friendly Shopping carts
The old saying goes that in retail, there are three things critical to success: Location, location, location! You may be surprised to learn that e-commerce is no different. You wouldn’t get much business if your brick-and-mortar store was down an alleyway, behind a warehouse, and the street address didn’t actually exist. Similarly, you won’t get much business if your website is impossible to find.
If you’re selling products or services on the Internet, your existing customers and your potential customers need to be able to find you, quickly and easily. Online shopping carts, like CMS, benefit from both enhanced site architecture and keyword-rich URLs and content. A shopping cart system that is optimized by McDougall Interactive for search friendliness can include:
- CSS-based left hand navigation
- Keywords in URLs
- Categories such as Product A
- Subcategories such as Product A-1, Product A-2
- Manufacturer Pages
- Product Detail Pages
- Blog Posts
- Resources to support product information