Design and Development

Website Design and Development Based On Sound Marketing Principles

McDougall Interactive has been a leader in the interactive marketing niche for nearly two decades, and we have hundreds of web design and optimization under our belt. Our web design and development strategies have evolved alongside the Internet, so our designs in the present reflect today’s serious SEO principles, not the look, feel, or search science of the past. Our experts build websites with a focus on both SEO and UX to ensure we attract both human attention and search engine attention. We know that a huge element of search engine marketing is streamlining your website for the user, and our strong background in the human online experience gives us the expertise to offer you the most well-rounded approach to website design and development. Amazing site architecture? We know how to build it. Sites designed to generate more leads? We know how to do that, too. What else can we do for you?

SEO-Friendly Web Design

When you don’t design your website with the search engines in mind, there’s no way to guarantee that your brand will ever be found. McDougall Interactive’s SEO-friendly web design has numerous components, but what it boils down to is that we create websites that are not only great looking and user friendly, but also attractive to the search engines. We can build your business a website that includes an SEO compliant sitemap, keywords in all the right places, and content and images that get you noticed.

Search-Friendly Web Development

Is your website navigation working for you or against you? Many business owners have no idea how critical a factor website navigation really is when it comes to optimizing for both the search engines and the people who find you through them. McDougall Interactive can take your existing website and optimize the UX while also segregating content by keywords to make it easier for search engines to understand and index. Don’t let a confusing sitemap keep you down when we’re a phone call away.

Landing Page Design

Just creating a PPC or social media campaign is no longer enough to boost your conversions. Paid search and social media now require an understanding of both assessment tools and landing page testing to ensure you get the most out of each click you’re paying for and each social media initiative you create. Let McDougall Interactive boost your campaign ROI with our custom, scientific landing page design, targeted and compelling copy writing, and smooth, no-hassle campaign management that will give you the tools you need to understand what’s working and why.

Blog Design and Development

If you’re not blogging, you’re missing out on a community building and marketing tool that has only gotten better in recent years. The power of on-site blogs cannot be underestimated, but we understand that creating and writing a blog can feel like an intimidating step. McDougall Interactive’s senior team can manage your blog featuring your brand from its design and creation by our in-house design team to the content development side, which our talented writing department can manage on your behalf.