Paid Search Advertising Options

Pay Per Click Advertising

In addition to doing "optimization" to make a website more visible in the search engine's "main" or "natural results," we also help you balance optimization with "Sponsored Ads" or "Keyword Buys" known as "Pay Per Click" or "Pay for Position" advertising. Statistics show that a blended strategy of PPC and SEO together works best. Pay Per Click Campaigns, if selected, are set up immediately to establish immediate paid ranks while the "natural" optimization is building.

We will set up Google Adwords and Yahoo Search PPC programs and can work with any budget. If you are just getting started in this arena, initial campaigns can help you identify low-cost / high-ROI phrases that you should pay for year 'round. For example, if a term such as Data Recovery is $20 per click, but Data Recovery New Hampshire and Data Recovery Services are only 10-to-30 cents per click, these cheaper terms at minimum should be set to bring you cheap traffic continually. The higher cost terms can be saved for ongoing pay per click management to help avoid overspending.

Abbreviated example of Pay Per Click - Cost Analysis:
(Google Adwords and Yahoo! Search are the most popular programs.)

Pay Per Click Start-Up Package
Pay per click initial analysis and set up on both Google and Yahoo.

PPC Options

• Ongoing Support - 15% of the advertising spend over $10,000 or *$150 a month service fee per $500 a month spend otherwise. *When already engaged as an SEO retainer client.
• Landing Page Design
• Landing Pages Coding - with conversion optimization and/or lead forms
• Landing Page Persuasive Writing
• Articles or White Papers - to return to user when form is completed and submitted
• Management Software for Advanced Optimization

Pay Per Click Campaign with Landing Page Design

Landing Page Design, Persuasive Writing, and Campaign Management

Our Google Adwords and Yahoo Search Marketing PPC advertising campaigns are based on competitive analysis and keywords are derived from extensive research and testing.

We will increase your web traffic (CTR) and conversions by creating specific landing pages and targeting PPC ad copy for the critical search terms your prospects are searching on. By making specific landing pages for each term they searched for you, you will increase conversion rates and enhance web user's experience and generate greater ROI.

As part of each Paid Search management program, we perform a great number of tasks such as:

1. Keyword Research and Selection:
2. Persuasive writing for the ads (Titles and Descriptions), Multiple versions using trigger worlds and A/B testing.
3. Landing Page Selection: We identify the best pages to send visitors to or create new ones.
4. Campaign Tracking Set Up: Implement tracking codes to aid in tracking conversions.
5. Upload and submit the keywords and ads
6. Adjust Account Settings (daily max spend, match type, countries, etc.)
7. PPC Bid Management
8. PPC Monthly Analysis: Month-end analysis of campaign performance
9. Campaign Improvements: Ongoing testing and copy / bid adjustments
10. SEO Ranking Report to ensure SEO and PPC are aligned in a way that maximizes each campaigns strengths.

Landing Page Design

McDougall Interactive will design a landing page layout that will maximize the conversions of each click by making a short offering with a specific call to action.

Landing Page Copy

By writing more persuasive copy, we will increase conversions and generate more interest in your services/products. We will track the results and adjust the text/call outs based on our findings. We will work with you to determine the best ways to back up your brand on the landing pages and what offerings to use to entice action. Stevie Black, our in-house writer, will work with you via a meeting or conference call to get this process started and will ensure completion of well-executed and enticing text.

Client Responsibility

Articles or White Papers that the user gets when they fill out the form (or we can do this at an hourly or quoted rate).

Setup of the New Campaigns Includes

• Account management and maintenance for initial two months
• Landing page design
• Landing page copy
• Creative ad copy development (titles, descriptions, URLs)
• Monthly management reports
• Price does not include cost of actual ad clicks

Ongoing Monthly Management and Maintenance
Ongoing support can be provided after the initial two months for the following fees:

%15 of the advertising spend over $10,000
or for smaller budgets
$150.00 of maintenance per $500 a month spend (*when already engaged in our SEO program)