Why is search so HOT?!?
"There is no question that the Internet is now a mainstream medium. In 2009, the US Internet population will grow to nearly 200 million users, or 65% of the total population. By 2013, 221 million people will be online, nearly 70% of the population."
- Approximately 85% - 90% of Web traffic comes from search engines.
- Search is the second most popular online activity (next to e-mail).
- Search delivers relevant information just when the searcher needs it.
- Search enables you to track ROI in detail.
- More than 50% of US is Searching Online
- Search has eclipsed radio advertising
- Search has eclipsed yellow pages advertising
"With online ad budgets tightening, eMarketer expects one area to see growth: search engine optimization (SEO). According to a recent report, search engine optimization will see increased growth because optimizing websites can help an online campaign post great ROI.
According to the report, SEO investments will grow while actual search campaigns will decrease. Forecasters expect paid search campaigns to decrease from 15.9% in 2009 to 11.3% in 2013; meanwhile SEO will grow from 17.7% to just over 20%. Overall search marketing is expected to reach just over $23 billion in 2013." See the full article from bizreport.com
We have been bragging about the benefits of SEO since the mid nineties. Now we are also shouting about social media optimization and online video as critical important mediums that are directly tied to search marketing. Creating a holistic strategy that gets your results in the top ten, whether it be a video from Youtube, a local listing, a paid ad, a craigslist or ebay or a digg.com post, will ensure you not only rank well but that you dominate.
