Conversion Rate Optimization Tools

The conversion rate optimization tools help you take your current website visitors and turn them into customers. By Analyzing current user behavior, then A/B testing and generating leads through chat and forms, getting more traffic isn’t the only way to get more business.

Usertesting.com tests go for about $39 each. You get a 15-minute video of people speaking into a microphone as they try to do assigned tasks on your website. The text summaries and videos show you what is wrong with your site in terms of usability, and/or what people like. Usability testing used to be just for big companies, but now smaller firms can do it for short money.

Google Website Optimizer is a free website testing and optimization tool which is now integrated into Google Analytics as a tool called Content Experiments. Testing alternate versions of headlines, images, and various other elements is the only scientific way to know you are using content that converts.

Visualwebsiteoptimizer.com is an easy to use A/B testing tool that uses a point-and-click editor (no HTML knowledge needed!).

nGagelive.com can help you increase conversions and lets your website users chat with a representative 24/7. By letting the nGage representatives ask for customer contact information and what they are looking for, you don’t have to worry about being available to chat. The nGage reps won’t answer questions about your business; they just collect information and then you follow up.

Liveperson.com allows you to run your own live chat.

The WeWe Monitor is a customer focus calculator that can help you to avoid talking about yourself too much!

Feng-gui.com lets you see where visitors’ eyes are looking. This is a robotic approximation versus very expensive eye tracking, but it provides great insights and is loved by many conversion experts.

Unbounce.com lets you publish and test landing pages online without developers or software.