Interactive Marketing Case Studies

Below are just a few case studies showing our process and success. Some of our best clients do not want to give away competitive info online, so please call for information that we can share with you directly.

Rock Bottom Golf

This client recently got us in the news. Please check out this case study written by internetretailer.com

Please also check out the game we designed and developed to keep people on the site longer

View Golf Game

Princeton Windrows

Client: Princeton Windrows
Industry: Independent Living Facility
URL: www.princetonwindrows.com
Campaign Type: Organic Search Engine Optimization, Paid Search, and Conversion Enhancements

Background
When we were hired by Princeton Windrows, inquiries into purchasing condos and for becoming a resident were low. The marketing company was spending several hundred thousand dollars per year doing print advertising and PR, yet was struggling to get the word out. They didn't want to redesign the website right away, so we agreed to just do search marketing to start.

Business Goals
Lead generation was Princeton Windrows' main goal with secondary goals being to rank better in the search engines, set up a pay-per-click ad campaign, and add analytic tracking to the website.

Strategy/Techniques
After several conversations with our client, we mutually decided that we would immediately implement a small paid search budget to drive leads while we were ramping up organic ranks and to test what keywords were working for them.

After determining a well-rounded set of keywords that focused on "Independent Living Facilities" type of terms, but also took advantage of the larger search volumes of the "retirement home" keyword sets, we started to optimize the site. The home page had graphical headers and lacked any enticing text or key phrases. We added a series of paragraphs that summarized the offering and adjusted key pages and coding techniques site wide.

We then implemented an online PR/Article syndications campaign and generated immediate backlinks while starting the research and implementation of advanced link building. We purchased a link/ad on retirementhomes.com to gain visibility and link energy. After several conference calls, we worked out a content development strategy whereby we wrote new pages and articles to increase the site's size.

Results
The SEO campaign for Princeton Windrows saw immediate results, as Internet Leads jumped from just 4 in January 2007 to 14 in February 2007.

The number of Top 50 ranks in the three major search engines increased by 340% in the first two months of our new SEO campaign of us working on the site. Total search referrals increased by 65.51% in the same period.

The client, who was tracking where their inquiries were coming from, sent us the following break-down of inquiries by source, showing "internet" referrals being the #1 source of inquiries from January 1 to November 8, 2007. Not counting "Repeat Inquiries", leads from the Internet was 243% more than the next highest source of new leads - "word of mouth".

Internet Leads Breakdown

Leads from the Internet increased from 4 in the month prior to working with us, to a high of 33 in July 2007.

Month Internet Leads January 4 February 14 March 11 April 21 May 16 June 19 July 33

Backlinks

Backlinks to the site increased from 5 in February 2007 to 78 by August.

Ranks

Total number of Google ranks increased 1300% in 2007.

February 2007 - 2 pages ranking, 7 appearances

December 2007 - 7 pages ranking, 91 appearances (1300% increase)

Inforonics Case Study

Client: Managed Services
URL: www.inforonics.com
Campaign Type: Organic search engine rankings, Paid Search, and Conversion enhancements

Background/Goals
Inforonics sells Managed Services (Hosting, Outsourced Technical Support, SAAS) and the terms such as dedicated hosting that might relate to them are often only valuable when combined with the word managed. So our first priority was to clearly define / display the sites content in a more logical way to explain to the visitor (and to Google) the variety of services they offer and under what context they might be hired.

At the start of the project, 163 key phrases were checked in all three major search engines for any ranks in the top 50 results. Inforonics ranked for only one other term besides its company name in Google and Yahoo, and only two other terms in MSN. Additionally, the terms that ranked in Google and Yahoo were numbers 49 and 48, respectively. Inforonics was essentially non-existent to most searchers.

Strategy/Techniques:

1. Google Analytics / Goal Tracking

Inforonics had previously set up a Google Analytics account, but goal tracking was not set up correctly, as it was set to track views of PDFs. Since Google Analytics cannot track views of PDFs, as you cannot put the Google tracking code on a PDF file, Analytics was not properly tracking views of these documents.

Currently, the setup of the pages has been updated so that the files are now ASPX files, and filling out the landing page form now results in landing directly on the ASPX page, which are just starting to be tracked as goals within Google Analytics.

2. On-Page Updates

At our recommendation, there have been numerous updates to the website. These include the following:

• Title & meta tag updates
• URL issue fixes
• Subdomain issue fixes
• Converting press releases from PDF format to HTML format
• Cleaning up font issues for better usability
• Reworking the "Managed Hosting" section of the site (see below)
3. Pay-Per-Click

Since the existing landing pages had such poor conversions the first critical step in adjusting PPC was through improved landing page design. Since Google Quality Score is affected by your landing pages and ad copy, improving both will keep the PPC cost-per-click down and allow greater traffic for less cost. The Landing Page forms are now being tracked with Analytics and adjusted to test offerings and increase conversions.

Results:
The number of Top 50 ranks in the three major search engines increased by 340% in the first two months of us working on the site. Total search referrals increased by 65.51% in the same period.

The client, who is tracking where their inquiries are coming from, sent us the following break-down of inquiries by source, showing "internet" referrals being the #1 source of inquiries, after just 3 months of working for them.

Please see our landing page design section for more information on the landing pages that we designed and built specifically for the Inforonics paid search campaigns.