Interactive Marketing Case Studies

Below are just a few case studies showing our process and success. Some of our best clients do not want to give away competitive info online, so please call for information that we can share with you directly.

Rock Bottom Golf

Please check out this case study written by internetretailer.com

Please also check out the game we designed and developed to keep people on the site longer

View Golf Game

---

GolfEtail

THE CHALLENGE

GolfEtail came to us in July 2010 with three goals to meet:

1. Increase Facebook likes
2. Promote brand awareness of GolfEtail
3. Engage readers in GolfEtail's social media

OUR SOLUTION

For GolfEtail, we created and managed a Facebook-based social media promotion that asked entrants to pick the winner of the PGA Championship after liking the GolfEtail.com Facebook page for a chance to win a free TaylorMade Burner Driver. We marketed the promotion in the following ways:

1. A targeted and evaluated email blast sent out to GolfEtail's existing email subscribers:
   • Initial blast sent with 3 different subject lines just after Midnight PT on Monday; 15% of the list received one of the 3 subject lines
   • System 'sat and evaluated' the number of opens each email got
   • At 12 Noon PT, system sent out the email to the remaining 55% of the list with the 'winning' email subject line
2. Blog and Twitter updates to build enthusiasm:
   • Seeding on a daily basis – news about the PGA Championship and suggestion of something big happening next week
   • Daily announcements and links to Facebook contest entry tab across all social media channels
   • Blog updates, including video with GolfEtail employee announcing contest and displaying prize
3. A major Facebook push:
   • Creation of a promotion-specific Facebook landing page
   • Updates with pictures of GolfEtail employees and warehouse to put a human face on the company
   • PGA updates and information about who entrants were voting for
   • Facebook ads promotion targeting golf lovers / PGA tournament lovers

THE RESULTS

Between August 9 and August 12 (the duration of the promotion):

• GolfEtail's Facebook fan base increased by 1,000 likes
• 1,927 contest entries were received from GolfEtail's email list, homepage banner ad, blog, and Twitter
• 246 entries were received from Facebook Ads
• Follow-up social media oriented discounts of 12% site-wide and 10% off coupons for email subscribers led to further engagement, with over 3,500 likes a year out from the initial promotion