Six Month SEO Case Study — BankFive

Download the case study here.

The Strategy

At the end of our initial six-month contract with BankFive, optimization changes were made on 32 pages of the website, text was written and added to two key “online banking” pages, 6 new location pages were created helping to increase visibility for town-specific searches, and Google Analytics was installed and initial goal tracking was implemented. Also, the monthly ranking reports showed that of 276 keywords checked in Google, the BankFive website was initially only ranking in the top 50 for just one of those (“bank certificates of deposit Massachusetts” at #39).

The Results

After six months, BankFive is ranking for 87 different keywords, 48 of them on the first page. Among these are “free business checking MA” and “business checking MA” at #2, “IRA account Massachusetts” at #3, “business banking Massachusetts” at #3, and “online banking Massachusetts” at #5. Google Analytics also shows an almost 62% increase in search engine traffic during this time period.

Sample of Tasks Completed

  • Keyword Research
  • Sitemap created
  • Ranking software set up
  • Google Analytics set up
  • Google Webmaster Tools set up, error report sent
  • Optimized Title & Meta Tags on 32 pages
  • Optimized Text, alt tags, interlinking on 32 pages
  • Wrote text for 2 pages – Personal Online Banking, Bill Pay
  • Robots.txt file created
  • Site submitted to DMOZ directory
  • Social Media Survey & Consulting
  • Strategy & Progress Report
  • Link Building
  • Reviewed banner ads, set up as goals in Analytics
  • Reviewed branch location pages, created & optimized 6 new location pages
  • Google Analytics training session
  • Monthly Ranking Reports
  • Analytics & Conversion Report

Download the case study here.