McDougall Interactive in the News
» Salem News - August 2011
Enrollment on the rise: North Shore colleges welcoming more students than ever this year
Colleges across the North Shore are seeing an uptick in enrollment numbers this fall for reasons as varied as the institutions themselves. Read the article and check out the "Related Photos" to see how McDougall Interactive is using social media to help Montserrat College of Art.
http://www.salemnews.com/local/x2134993426/Enrollment-on-the-rise
» eWeek.com - June 2011
Interactive Marketing Builds A Competitive Advantage
Interactive marketing is not just for the big companies. Small and medium sized businesses can utilize social networks such as Twitter, Facebook and LinkedIn along with web content and search strategies to move their marketing plans into the digital age. Join us for the newest Biz Advisor video blog, where Ziff Davis Enterprise’s V.P. of Editorial Content, Eric Lundquist, sits down with John McDougall, President of McDougall Interactive, for an in-depth discussion on interactive marketing.
» North Shore Magazine - March 2011
Net Gains
Gloucester-based McDougall Interactive Marketing spearheaded the idea of Internet marketing and search engine optimization (SEO) after the dot-com boom in 1995. Headed by Internet marketing and advertising guru John McDougall, the company’s mission is to create and guide dynamic websites for clients looking to maximize their presence online.
http://nshoremag.com/net-gains/
» Internet Retailer - September, 2009
Taking on the big dogs
Rock Bottom, which operates on a Yahoo Store e-commerce platform, has worked with search engine optimization firm McDougal Interactive to build an online golf game that lets visitors compete against one another if they submit an e-mail address. The game features Rock Bottom’s cartoonish mascot, Scratch the Caveman, who also appears regularly in marketing and merchandising content. To score points, players click their mouse to make Scratch swing his club in time to hit a moving target.
http://www.internetretailer.com/2009/09/29/taking-on-the-big-dogs
» Internet Retailer – January, 2009
New approach to optimization helps Rock Bottom Golf tee up more sales
Rock Bottom Golf worked with McDougall Interactive, a design and interactive marketing company, to optimize its e-commerce site on Google. The result: a 100% increase in fourth quarter 2008 sales related to natural search.
»Boston Herald - October 2005
Sax man gaga for Google hits
Sound of Money: Dominic Cucinottis' Salem business climbed onto a Google Top 10 hit list. Cucinotti hired local search engine marketer John McDougall, of Gloucester-based McDougall Interactive, to get his music store some big band attention on Internet sites like Google and Yahoo! The result: type in the keyword "saxophones" next time you're on Google and Cucinotti is fourth in line out of about 3,650,000 results.
