Killer Tips on Using Pinterest for Business: Part III

Killer tips for Pinterest marketing: Part III

1) Pinterest share button

Add the “pin it” button on your website, blog, and social media platforms. Add the “follow me” button for websites to your home page, email footer, and email newsletters.

2) Connect your accounts

Linking Facebook and/or Twitter to your account gives your pins more exposure. Choose which pins are posted out on an individual basis. Facebook links only to your personal profile (not business pages), so Twitter linkage may be better for business posts. Post to Facebook when appropriate.

3) See who’s pinning your work

Typing in “www.pinterest.com/source/yoursite.com” displays a long list of your pins and repins made directly from your site.

4) Have attractive images

Make your blog images kick butt so you get more pins from the blog.

5) Quotes are commonly shared

Text reworked in Photoshop-type programs can also make for very cool pics (such as inspirational quotations made to look nice).

6) Think outside the box

Cool tools to consider: Instagram, Pixlr, Tweegram, Snagit, Pinstamatic, the Pinterest mobile app, Pinerly, and Pinstamatic.

7) Be the 1st to do it

Be a thought leader with how-to information, training videos, infographics, tutorials, and tips.

8) Get ideas from other successful Pinterest marketing campaigns

Check out what your competitors are doing for ideas. Whole Foods and Oprah are a couple interesting examples.

9) Hold a contest

Run a competition dependent on pinning, repinning, commenting, or liking. Allow users to post on a competition or event board.

10) Think about Pinterest’s search engine

Describe the pins with keywords so they are more likely to be found on Pinterest’s search engine.

11) Build connections

Build relationships and referral traffic that will be inspired to take an action.

12) Use keywords

For SEO, use keywords in pin descriptions, boards, and titles (which become the URLs such as “pinterest.com/mcdougallsocial/seo”). Use the maximum space in the “about” section and add keywords in it.

13) Pin your site’s content

Pin images from your own website when you can, as it should be the place where you want traffic to go.

14) Don’t be scared to asked to be shared

Start telling people to share your pins.

15) Track your results

Track success. Check out recent followers, likes, comments, and repins from the left-hand side of your Pinterest home page. Look at referral sources using Google Analytics and see how engaged visitors are and what actions they are taking. Make additional/similar content to what has driven engagement and sales when people click from Pinterest to your site.

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