Irrational Exuberance in Social Media Marketing

Social media marketing

Did you know that Facebook and Google are nearly tied for overall monthly visitors? It’s a fact that frequently gets thrown around at business networking seminars when the topic of social media marketing comes up because it’s so exciting. The small business owner hears that social media marketing is HOT and thinks ‘Maybe I can’t… Read more »

Viral Video Secrets #2: Most Viral Videos Have Help

Viral video marketing

If you haven’t been living under a rock for the past 10 years, chances are you’ve heard of YouTube. In fact, you’ve most likely watched a “viral video” yourself. Whether it’s Sneezing Baby Panda, Charlie Bit Me, or Miss Teen South Carolina, we’ve all fallen victim to the occasional pointless video that nobody can stop… Read more »

Viral Video Secrets #1: Content Is NOT King

Viral video how to

Although content is certainly important for maximum viral viewing of your online videos, it would surprise you how many YouTube videos with very minimal plot value have upwards of 100,000 views. Ultimately, content is what will drive the user back to your site, so it’s important to have a decent concept. However, it’s also important… Read more »