Segmenting Your Email Marketing List

list segmentationIf you want to use email marketing successfully, then you have to use segmentation. Simply put, segmenting your list (database of email addresses) means separating people into categories.

Here are some examples of how you might segment your list:

  • People who like a particular product or category (if you sell pet food, segment the list by dog lovers and by cat lovers)
  • Job description
  • Geographic segmentation
  • Based on topics they like, as seen by the type of ebooks they downloaded or web pages they visited
  • By engagement metrics (how many pages they visit and how long they stay on the site after clicking from past emails)
  • Frequent buyers
  • Big spenders
  • Social media fans
  • Those who share your emails with their networks
  • By stage in the buying cycle

Even a small amount of segmentation can significantly increase your email click-through rates, subscriber retention rate, and ROI.

How do you segment your email lists? Let us know in the comments!

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