1. Get people to sign up.
Thank them (on a “thank you” page you can track with analytics) and tell them an email is on the way with a link that they’ll need to click on to confirm their subscription. This is know as a “double opt-in.” It should look something like this:
Thank you for submitting your information.
A confirmation email has been sent firstname.lastname@example.org. In order to complete the sign-up process, please verify your email address by clicking on the link sent to you in that email.
I will never rent, sell, or otherwise distribute your information to anyone for any reason. You can also unsubscribe easily with no hassle.
Please confirm your email address by clicking the link below:
Click here to complete the signup process.
Thanks for signing up!
[Your name and/or company name goes here]
4. Thank them!
Simply say “thanks” after they click to confirm:
Thank you for signing up!