Attract awareness of customers
Raise interest by demonstrating advantages and benefits (instead of focusing on features)
Convince customers that they want and desire the product or service and that it will satisfy their needs
Guide customers towards taking action or purchasing
Satisfy the customer so they buy again and become a product or brand “cheerleader”
The theory is that using AIDAS can help you market effectively. Sometimes it’s recommended to split the AIDAS formula into two pairs of promotional steps:
- Attention + Interest
- Desire + Action.
Keeping in mind these various stages that users go through can help you decide what types of headlines and images to use to get attention, pique interest, and close deals that make people feel good. Otherwise, you may inadvertently leave out essential parts of the closing process and lose sales.