- Engaging blog posts that incorporate photos and videos
- Podcasting and transcribing the interview text
- Expert interviews and “how to” videos (use transcribed text/video in blog posts)
- Videos that have the potential to go “viral” or be shared
- SlideShare presentations
- Top 10 lists, Top 13 lists, etc.
- Product reviews
- White papers
- How to and FAQ articles
- Widgets, such as an interactive vacation planner
- Video slideshows based on industry statistics
This type of content marketing often kills two birds with one stone by 1) making you more of a trusted author and 2) generating links.
Each of these types of content has a channel it can be pushed to. Videos go on YouTube; podcasts can get you on iTunes; white papers can go on SlideShare; photos get posted on Flickr, Instagram, and Pinterest; and everything can be shared on Facebook, Twitter, Google+, and LinkedIn. Your blog grows its authority on Technorati. Your amazing content might even just become a sensation on Reddit, Digg, Tumblr, and StumbleUpon.
Before you get started in any of these channels, have these elements in place on your own website:
- Share buttons (like, recommend, tweet, bookmark, etc.)
- Connect buttons (like a Facebook page, follow on Twitter, follow on LinkedIn, etc.)
- A blog
Do you have these elements in place?