Learn about key email marketing tracking metrics, including list size, click-through rate, conversion rate, open-to-click ratio, growth rate, and more.
Posts By: John McDougall
AIDAS (Attention, Interest, Desire, Action, Satisfaction) is a marketing acronym that describes a list of stages used when selling a product or service.
You need to be aware that your ranks will suffer if you are not conscious of how to play the quality game with Google.
If your business isn’t actively sending out emails to your email list you are leaving money on the table.
There are two styles of emails that seem to work really well for different types of customers.
Lewis Harrison of interviews Bob Rustici from McDougall Interactive on small business Google advertising tactics.
There are four main personas used in many conversion marketing programs. Learn to market to each persona effectively by learning about their attributes and web surfing patterns.
Mobile is not the fad you once thought it was. Learn why Google now does all things through the lens of mobile—and why you should, too.
Conversion optimization is an essential part of any internet marketing strategy, and the 6 Key Principles of Persuasion can greatly increase conversions. Learn what those principles are and why they work.
Increase conversions by creating specific landing pages on your website targeting the specific search terms your prospects are searching on. Learn more about key features of an effective landing page.