Another great tactic to increase conversions is to make your “about us” page better, since so many people will check it out to see who you are and what you’re all about. We see this consistently in analytics for many sites.
Posts By: John McDougall
If you really want to be in the top search results, you need to consider being listed and ranking well in Google+ Local, in addition to other factors.
Pundits estimate that anywhere from 40% to 60% of searches have a local intent. With mobile continuing to boom, local search remains very powerful and critical to many businesses.
If you want to use email marketing successfully, then you have to use segmentation. Here are some examples of how you might segment your database of email addressed to maximize ROI.
The best way to use email marketing now is to make sure that you are working with the strongest email delivery companies. Are you up to date with your email marketing technology?
Did you know that email marketing has the highest return on investment (ROI) of all forms of interactive marketing? Click to learn more about the basics of email marketing.
Learn about key email marketing tracking metrics, including list size, click-through rate, conversion rate, open-to-click ratio, growth rate, and more.
AIDAS (Attention, Interest, Desire, Action, Satisfaction) is a marketing acronym that describes a list of stages used when selling a product or service.
You need to be aware that your ranks will suffer if you are not conscious of how to play the quality game with Google.
If your business isn’t actively sending out emails to your email list you are leaving money on the table.