Posts By: John McDougall

Sell Using AIDAS

Attention Interest Desire Action Satisfaction

AIDAS (Attention, Interest, Desire, Action, Satisfaction) is a marketing acronym that describes a list of stages used when selling a product or service.

Tips on Website Conversion Optimization

Conversion optimization is an essential part of any internet marketing strategy, and the 6 Key Principles of Persuasion can greatly increase conversions. Learn what those principles are and why they work.

Landing Page Optimization

Key Features of

Increase conversions by creating specific landing pages on your website targeting the specific search terms your prospects are searching on. Learn more about key features of an effective landing page.