Posts By: John McDougall

What Makes a Good “About Us” Page?

about us conversion optimization

Another great tactic to increase conversions is to make your “about us” page better, since so many people will check it out to see who you are and what you’re all about. We see this consistently in analytics for many sites.

Old Media vs. New—Rivals or Pals?

Google map pins

Pundits estimate that anywhere from 40% to 60% of searches have a local intent. With mobile continuing to boom, local search remains very powerful and critical to many businesses.

Sell Using AIDAS

Attention Interest Desire Action Satisfaction

AIDAS (Attention, Interest, Desire, Action, Satisfaction) is a marketing acronym that describes a list of stages used when selling a product or service.