Posts By: John McDougall

The Conversion Trinity

know the personas of your customers

Your conversion rate hinges on the Conversion Trinity: relevance of your content, your unique value proposition, and visibility of the call to action.

When to Stop PPC Advertising

when to stop ppc advertising

Paid advertising, or pay-per-click advertising, can be great at driving leads and sales, but sometimes a continual investment just doesn’t make sense. You may want a second opinion before you pull the plug, though.

Choose the Right PPC Tactics

PPC tactics

PPC advertising is more than simply using Google AdWords. Check out our chart of advertising formats that you can map to your own marketing objectives.

Setting Up a WordPress Blog

WordPress blogging and content management platform

WordPress is the most flexible and most-used blogging platform on the Internet today, and it’s great for SEO too. Check out our 7 tips to get started.

State of the Blogosphere

Blogging

Technorati.com’s State of the Blogosphere claims that while blogging is always changing and adapting, there are 5 kinds of bloggers. Which kind are you?