Your conversion rate hinges on the Conversion Trinity: relevance of your content, your unique value proposition, and visibility of the call to action.
Posts By: John McDougall
Conversion optimization is all about increasing the percentage of visitors that “convert” into buyers. Learn about the benefits and process.
Your website may get a bit of traffic, but that’s not enough. If you don’t work on increasing your conversion rates with conversion rate optimization, you won’t get as many leads or sales.
Paid advertising, or pay-per-click advertising, can be great at driving leads and sales, but sometimes a continual investment just doesn’t make sense. You may want a second opinion before you pull the plug, though.
PPC advertising is more than simply using Google AdWords. Check out our chart of advertising formats that you can map to your own marketing objectives.
Use Google Analytics to track different metrics from your website traffic, including how much traffic you’re getting from branded vs. non-branded phrases.
WordPress is the most flexible and most-used blogging platform on the Internet today, and it’s great for SEO too. Check out our 7 tips to get started.
Check out our top 10 reasons why you should be blogging: it adds content, creates brand buzz, connects you to niche markets and so much more.
Technorati.com’s State of the Blogosphere claims that while blogging is always changing and adapting, there are 5 kinds of bloggers. Which kind are you?
To get the most out of your conversion efforts, you need to have an organized strategy that aligns with your company’s business goals.