Learn about value propositions and how they relate to your PPC ads and landing page copy, in this podcast with Bob Rustici, including best practices and helpful strategies.
Posts By: Bob Rustici
In this PPC strategies podcast with Bob Rustici, we discuss relevance as part of the conversion trinity, and how it applies to paid search in your ads and landing pages.
In part 3 of our discussion on PPC bidding strategies with Bob Rustici, we discuss seasonal bidding, including pros and cons, best practices, and strategies so you get the most out of your PPC ads.
Learn best practices forbidding on your competitor’s brand name in this AdWords tips podcast. There are lots of do’s and don’ts when bidding this way.
Find out why AdWords bidding on your brand keywords is a good idea. Learn how to implement that strategy, and how it benefits your organic listings.
Learn about the Google quality score in AdWords, why you want to improve it, and how this can benefit your entire AdWords campaign & keep your costs down.
Find some helpful tips on best practices when using landing pages for PPC ads, and offers, so you can improve your AdWords conversion rate.
Podcast with Bob Rustici about Google AdWords quality score.
Looking for Google AdWords help? This may seem like the most basic AdWords help tip, but it is an often overlooked aspect of setting up your first AdWords account. In my many years of managing PPC campaigns, I’ve seen problems arise again and again from ignoring this fundamental step when you create a Google AdWords account…. Read more »
Just how much click fraud is happening in the Google PPC network, and are there ways to implement click fraud protection on your account? Find out here!